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Managing Company Culture Whilst Responding to Environmental Challenges

Explore how to identify environmental factors that may impact company culture and delve into techniques to address these issues.

Managing Company Culture Whilst Responding to Environmental Challenges
  • Duration2 weeks
  • Weekly study6 hours
  • 100% onlineTry this course for free
  • Extra BenefitsFrom $74Find out more

Explore the effects of internal and external factors on company culture

This short course offers junior and middle managers and entrepreneurs the chance to learn how to influence, protect, and promote a good company culture by using analytical tools and frameworks, leveraging strategic planning tools, and mapping environmental uncertainty.

Upskill in organisational culture theory

Company culture not only shapes the way things are done in an organisation, but also the cultural dynamics of a company.

On this course, you’ll explore what organisational culture is and have the chance to learn how to use strategic planning models to better understand how a strong organisational culture is created.

Discover Hofstede’s cultural dimensions theory and the 4 types of organisational culture

You’ll be introduced to the four key types of organisational culture, and explore how to analyse them.

You’ll also explore Hofstede’s five dimensions of culture and consider the company leader’s role in positively influencing company culture.

Consider how environmental uncertainty affects organisations

There are many different external and internal environmental factors which can influence organisational culture.

After comparing the internal with the external environmental factors, you’ll explore how to identify impactful micro and macro environmental factors and how to map this uncertainty.

Learn how to do a SWOT analysis and PESTEL analysis

The final steps of the course will introduce you to both the SWOT and PESTEL analysis technique.

The SWOT analysis for identifying an organisation’s strengths, weaknesses, opportunities, and threats, and the PESTEL analysis for identifying and mapping the effects of external factors on a company’s culture.

What topics will you cover?

Organisational culture

  • Introducing organisational culture
  • Explore how to define organisational culture
  • Four cultural types
  • Consider analysing cultural types
  • Hofstede’s five dimensions of culture
  • Explore how to assess cultural dimensions
  • The leader’s role in creating a positive culture
  • Explore influencing an organisation’s culture

The internal with the external environment

  • Explore micro and macro environmental factors
  • Consider mapping out environmental uncertainty
  • Explore resource dependency theory

SWOT analysis

  • SWOT analysis
  • How to develop a SWOT analysis
  • Limitations of a SWOT analysis

PESTEL analysis

  • Why use a PESTEL (political, economic, sociological, technological, ecological and legal)?
  • PESTEL analysis
  • Explore megatrends
  • Undertaking a PESTEL analysis
  • SWOT (strengths, weaknesses, opportunities and threats) analysis

When would you like to start?

Start straight away and learn at your own pace. If the course hasn’t started yet you’ll see the future date listed below.

What will you achieve?

By the end of the course, you‘ll be able to...

  • Evaluate organisational culture
  • Compare the internal with the external environment
  • Produce SWOT analysis
  • Produce PESTEL analysis
  • Evaluate competitive positioning
  • Evaluate approaches to competitiveness
  • Produce a customer-focused approach

Who is the course for?

This course is designed primarily for junior and middle managers and entrepreneurs, and aims to equip them, upon successful completion, with practical business management skills and knowledge surrounding organisational culture theory.

What software or tools do you need?

No specific software required.

Who will you learn with?

Clare Garrick BA,(Hons), MA, FHEA, CMgr MCMI – business course leader. Coventry University Scarborough

Who developed the course?

Coventry University

Coventry secured gold in the UK Government’s 2017 Teaching Excellence Framework (TEF) and is University of the Year for Student Experience in The Times & The Sunday Times Good University Guide 2019.

  • Established1992
  • LocationCoventry

Join this course

Start this couse for free, upgrade for extra benefits, or buy Unlimited to access this course and hundreds of other short courses for a year.

Free

$0

Join free and you will get:

  • Access to this course for 4 weeks

Upgrade

$74

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  • Access to this course for as long as it’s on FutureLearn
  • A print and digital Certificate of Achievement once you’re eligible

Unlimited

$279.99 for one year

Buy Unlimited and you will get:

  • Access to this course, and hundreds of other FutureLearn short courses and tests for a year
  • A printable digital Certificate of Achievement on all short courses once you’re eligible
  • The freedom to keep access to any course you've achieved a digital Certificate of Achievement on, for as long as the course exists on FutureLearn
  • The flexibility to complete your choice of short courses in your own time within the year

Find out more about upgrades or Unlimited.