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Managing Company Culture Whilst Responding to Environmental Challenges

Explore how to identify environmental factors that may impact company culture and delve into techniques to address these issues.

  • Duration

    2 weeks
  • Weekly study

    3 hours

Explore the effects of internal and external factors on company culture

This short course offers junior and middle managers and entrepreneurs the chance to learn how to influence, protect, and promote a good company culture by using analytical tools and frameworks, leveraging strategic planning tools, and mapping environmental uncertainty.

Upskill in organisational culture theory

Company culture not only shapes the way things are done in an organisation, but also the cultural dynamics of a company.

On this course, you’ll explore what organisational culture is and have the chance to learn how to use strategic planning models to better understand how a strong organisational culture is created.

Discover Hofstede’s cultural dimensions theory and the 4 types of organisational culture

You’ll be introduced to the four key types of organisational culture, and explore how to analyse them.

You’ll also explore Hofstede’s five dimensions of culture and consider the company leader’s role in positively influencing company culture.

Consider how environmental uncertainty affects organisations

There are many different external and internal environmental factors which can influence organisational culture.

After comparing the internal with the external environmental factors, you’ll explore how to identify impactful micro and macro environmental factors and how to map this uncertainty.

Learn how to do a SWOT analysis and PESTEL analysis

The final steps of the course will introduce you to both the SWOT and PESTEL analysis technique.

The SWOT analysis for identifying an organisation’s strengths, weaknesses, opportunities, and threats, and the PESTEL analysis for identifying and mapping the effects of external factors on a company’s culture.

What topics will you cover?

Organisational culture

  • Introducing organisational culture
  • Explore how to define organisational culture
  • Four cultural types
  • Consider analysing cultural types
  • Hofstede’s five dimensions of culture
  • Explore how to assess cultural dimensions
  • The leader’s role in creating a positive culture
  • Explore influencing an organisation’s culture

The internal with the external environment

  • Explore micro and macro environmental factors
  • Consider mapping out environmental uncertainty
  • Explore resource dependency theory

SWOT analysis

  • SWOT analysis
  • How to develop a SWOT analysis
  • Limitations of a SWOT analysis

PESTEL analysis

  • Why use a PESTEL (political, economic, sociological, technological, ecological and legal)?
  • PESTEL analysis
  • Explore megatrends
  • Undertaking a PESTEL analysis
  • SWOT (strengths, weaknesses, opportunities and threats) analysis

Learning on this course

On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.

What will you achieve?

By the end of the course, you‘ll be able to...

  • Evaluate organisational culture
  • Compare the internal with the external environment
  • Produce SWOT analysis
  • Produce PESTEL analysis
  • Evaluate competitive positioning
  • Evaluate approaches to competitiveness
  • Produce a customer-focused approach

Who is the course for?

This course is designed primarily for junior and middle managers and entrepreneurs, and aims to equip them, upon successful completion, with practical business management skills and knowledge surrounding organisational culture theory.

What software or tools do you need?

No specific software required.

Who will you learn with?

Clare Garrick BA,(Hons), MA, FHEA, CMgr MCMI – business course leader. Coventry University Scarborough

Who developed the course?

Coventry University

Coventry secured 5 QS Stars for Teaching and Online Learning in the QS World University Ranking 2020 and has received No. 1 in the world for Massive Open Online Courses in MoocLab’s World University Ranking 2021.

  • Established

  • Location


Learning on FutureLearn

Your learning, your rules

  • Courses are split into weeks, activities, and steps to help you keep track of your learning
  • Learn through a mix of bite-sized videos, long- and short-form articles, audio, and practical activities
  • Stay motivated by using the Progress page to keep track of your step completion and assessment scores

Join a global classroom

  • Experience the power of social learning, and get inspired by an international network of learners
  • Share ideas with your peers and course educators on every step of the course
  • Join the conversation by reading, @ing, liking, bookmarking, and replying to comments from others

Map your progress

  • As you work through the course, use notifications and the Progress page to guide your learning
  • Whenever you’re ready, mark each step as complete, you’re in control
  • Complete 90% of course steps and all of the assessments to earn your certificate

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