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Measuring Entrepreneurial Impact

This course links entrepreneurial theory with impact measurement practices and helps you to embed the ideas into your own context.

Measuring Entrepreneurial Impact
  • Duration2 weeks
  • Weekly study3 hours

What is impact and how might it be measured?

Entrepreneurship can create various impacts on an economy and generate change within society. The measurement and acknowledgement of such impacts can lead to better support programs, improved evaluation frameworks and increased innovative behaviour.

This course highlights the different approaches to measuring impact in varying contexts and organisations. Some of these factors include the acceptance of risk, level of research and innovation, availability of technology, and sophistication of ecosystems.

Therefore, it is crucial that the tools and frameworks for measuring impact are contextualised.

What topics will you cover?

  • The importance of aligning mission, strategy and impact

  • What is impact on personal, social, and institutional levels?

  • Understanding different frameworks for measuring impact

  • How can the individual measure impact?

Who is the course for?

This course is for anyone interested in entrepreneurship, or a particular entrepreneurial project, and the role that impact measurement plays in the process. This course is part of the PG Cert in Entrepreneurship.

Who will you learn with?

Prof Maas is the Director of the International Centre for Transformational Entrepreneurship at Coventry University. Has broad international business and academic experiences in various countries.

I am the Director of Education and a Professor in Entrepreneurship at Coventry University's International Centre for Transformational Entrepreneurship. I have also worked in industry and consultancy.

Dr Matt Mount (Ph.D) is Assistant Professor of Strategy and Innovation at Deakin Business School. He is an expert in the area of strategy and innovation processes.

Dr Colin Higgins is an Associate Professor in Management at Deakin University and also leads Deakin's Global Courses. He teaches strategy and researches how companies engage with sustainability

Who developed the course?

Coventry University

Coventry secured gold in the UK Government’s 2017 Teaching Excellence Framework (TEF) and is University of the Year for Student Experience in The Times & The Sunday Times Good University Guide 2019.

  • Established1992
  • LocationCoventry