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Skip to 0 minutes and 11 secondsI'm Samantha Bell. I am the CEO of Runway Digital. We advise large corporations on workforce trends and what's happening with people into the future with work. And I also do personal coaching so that people can have great presence online. Through the Runway Digital website we offer coaching packages so that people can really stand out online.

Skip to 0 minutes and 38 secondsThe second type of package that we have is around improving the content that you put online. We help clients to be able to decide what tools to use. And largely, we look at what customers they're looking to attract and we focus them in on to both how to look for those customers and what those customers might be interested in, what will be of value to them.

Skip to 1 minute and 4 secondsI started my business 10 years ago as a lifestyle business. So I love that I can work all around the world. I love that sometimes I'm working virtually. I'm often on the computer talking with somebody that's in another country somewhere. That they did really well, so I'll get on to LinkedIn-- Runway Digital, I hope, makes a difference in the world by helping people to be really well prepared for the future. And help people who have great presence online.

Skip to 1 minute and 37 secondsMy name's Elizabeth Bull, I'm a photographer. I've been self-employed running photographic services for about eight years. And more recently I've started one fine print which is where I represent other photographers and myself and sell their work as photographic prints. And it's all about getting really different and creative photography work out there into people's homes as big art prints. People are seeing more and more the importance of great quality imagery. So they may be seeing it in their digital lives on things like Instagram or Facebook, but they're may not seeing it in their homes in print. And that's where I was feeling like there was a gap.

Skip to 2 minutes and 16 secondsSo obviously, there's an online store but we're an information site to really help you choose your prints. We'll often display it above a couch or in a home setting and give people that inspiration so that they can see how they can live with that piece. Our market tends to be a young busy professionals. So they're looking for distinct paces that they can use to sort of really make their home uniquely their own.

Meet the entrepreneurs

Samantha Bell

Samantha is the principal of Runway Digital, a professional practice focused on digital leadership training and business planning. She is a specialist in coaching corporate teams and senior executives on topics such as online audience attraction, online presence, 'thought leadership' content development, disruptive tech, personal branding, LinkedIn profiles, professional websites and creating personal online plans.

Nominated for Telstra Business Awards every year from 2010 to 2015, Runway Digital has worked with over 800 people and 200 organisations. Services include: online site audits and upgrades; coaching and empowerment of senior leaders in new digital business models; and the design, planning and implementation of branding projects, digital leadership, organisational development and transformation Programs.

Runway Digital clients include international and Australian organisations across Corporate, Consulting, Entrepreneurial, Government, Education, Not-for-Profit and Social Enterprises.

Elizabeth Bull

Elizabeth Bull is a highly acclaimed, award-winning landscape photographer who has been working in the industry for over 10 years and specialises in capturing the shapes and textures of the urban landscape. Her company, One Fine Print, offers a curated collection of “unique, bold and distinct” photographic prints from talented photographers for people's homes. She also operates/owns Lizzy C Photography, and Commercial Focus, offering corporate, commercial and event photography in Melbourne who specialise in capturing engaging images of companies and their people.

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This video is from the free online course:

Online Business: Digital Marketing for Success

RMIT University

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