
© RMIT University 2017
Next Week
Next week, you will examine the area of owned media, taking in a look at how you can use your business’s own media - such as databases, emails, websites, microsites and blogs to drive people to your business, create awareness, generate leads, and encourage sales.
You will learn the how and why of using each media for the purposes of digital marketing.
Share with us your favourite aspects of this week's learning, in the comments area.
© RMIT University 2017