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Owned Media Examples
Owned Media Examples

Owned Media

Owned Media is a marketing channel that you own and directly control for your online business.

Like Paid Media, Owned Media uses the internet to deliver marketing messages to your target audience; the major difference being that these messages are delivered on your business’s own internet and social media platforms.

The most common examples of Owned Media that businesses use are:

  • Database marketing
  • Website and microsite marketing
  • Email marketing
  • Branded blogs.

This week you will learn about each of these and types of Owned Media and other common Owned Media types.

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This article is from the free online course:

Online Business: Digital Marketing for Success

RMIT University