Contact FutureLearn for Support
Skip main navigation
We use cookies to give you a better experience, if that’s ok you can close this message and carry on browsing. For more info read our cookies policy.
We use cookies to give you a better experience. Carry on browsing if you're happy with this, or read our cookies policy for more information.
Online course

Using Open Data for Digital Business

Discover the power of Open Data and learn how you can use it to transform business.

What’s the difference between a free course and an upgraded course?

Free:

  • Access to the course for its duration + 14 days, regardless of when you join (this includes access to articles, videos, peer review steps, quizzes)
  • No access to course tests
  • No certificate

Upgraded:

  • Unlimited access to the course, for as long as it exists on FutureLearn (this includes access to articles, videos, peer review steps, quizzes)
  • Access to course tests
  • A Certificate of Achievement when you complete the course

Find out more

Using Open Data for Digital Business

Find out how to use Open Data to transform your organisation

Open Data is data that anyone can access, use or share and when used well it can be extremely powerful. It enables businesses, citizens, developers and researchers to harness resources that can make crucial improvements to their communities and the economy. It can also help with the development of new products and services, improve business efficiency and create economic value.

This course provides new insight into the history of Open Data, its pros and cons, business cases and business models related to publishing and using Open Data.

How could you benefit? Join to find out.

Download video: standard or HD

Skip to 0 minutes and 8 secondsTOM WAINWRIGHT: The world revolves around flows of data. Our everyday tasks and activities are enabled and shaped by apps, services, and software that are all data-dependent. Now, we constantly generate data when we use apps and devices, fill out online or even paper forms, we often don't own that data. In fact, many organisations have in the past kept data closed or private. Partly this was for privacy, but also because data now can itself be seen as an economic asset, something that can be traded, bought, and sold. I'm Tom Wainwright, and with my colleagues, I've been looking at the rise of open data, learning from tech entrepreneurs, government departments, and businesses.

Skip to 0 minutes and 49 secondsNow, open data is usually available to be used by anyone for any purpose, even if it's available to competitors. Arguably, it can be considered to be the new material for the digital economy and now, it's free. This course is all about how an organisation or individual can use open data, or even make money publishing open data. We're going to talk about how to grow an existing or new business using open data too. Now like most things, this isn't always straightforward. For example, how do you make a unique product or service from data that everyone already has access to, or how do you stop a competitor stealing your ideas since they can access the same data?

Skip to 1 minute and 32 secondsAlso, how can you actually make money from freely available data? What are the risks as well and how can they be managed? And this also raises the question, what really even is open data? At the end of the course, you'll know more about the world of open data and be ready to take the next steps in developing your own products or business. Join us soon.

What topics will you cover?

  • What is Open Data?
  • Why is Open Data useful in business?
  • How to assess and manage risk when using Open Data
  • How Open Data can improve business
  • How to create an Open Data business model
  • How to use external Open Data
  • How to publish Open Data

When would you like to start?

  • Available now
  • Date to be announced

What will you achieve?

By the end of the course, you'll be able to...

  • Develop Open Data Publication and Use strategies
  • Identify potential Open Data Business Models
  • Explore strategies in Open Data to enhance performance
  • Describe Open Data and its relevance to business
  • Investigate Open Data licensing and risk management

Who is the course for?

This course will be of particular interest to those working in digital start-ups, managers in corporations, developers, public sector managers and students.

This is not a technical course, and is introductory in scope. Learners require only curiosity and an open mind.

What software or tools do you need?

This course does not require the use of any specialist software or tools.

Who will you learn with?

Tom Wainwright

Tom’s teaching and research cover strategy, innovation and entrepreneurship, with a particular interest in data-led technologies.

Who developed the course?

Queen Victoria presided over the grand opening of Royal Holloway in 1886. Since then the College has continued to grow in size and status to become one of the top research-led institutions in the UK.

Endorsed by

What’s the difference between a free course and an upgraded course?

Free:

  • Access to the course for its duration + 14 days, regardless of when you join (this includes access to articles, videos, peer review steps, quizzes)
  • No access to course tests
  • No certificate

Upgraded:

  • Unlimited access to the course, for as long as it exists on FutureLearn (this includes access to articles, videos, peer review steps, quizzes)
  • Access to course tests
  • A Certificate of Achievement when you complete the course

Find out more

Get extra benefits, upgrade this course. For $89 you'll get:

Unlimited access

Upgrading will mean you get unlimited access to the course.

Image access mobile

  • Take the course at your own pace
  • Refer to the material at any point in future

If you’re taking a course for free you have access to the course for its duration + 14 days, regardless of when you join. If you upgrade the course you have access for as long as the course exists on FutureLearn.

Access to tests

When you upgrade you’ll have access to any tests during the course.

Image tests mobile

  • Validate your learning
  • Ensure you have mastered the material
  • Qualify for a certificate

To receive a Certificate of Achievement you need to take any tests and score over 70%. You don’t get access to tests if you choose to take a course for free.

Certificate of Achievement

Upgrading means you’ll receive a Certificate of Achievement when you complete the course.

Image certificate mobile

  • Prove your success when applying for jobs or courses
  • Celebrate your hard work
  • Display on your LinkedIn or CV
  • Includes free shipping

To receive a Certificate of Achievement you need to mark 90% of the steps on the course as complete, and score over 70% on any course tests.

Upgrade


Still want to know more? Check out our FAQs

Course highlights Get a taste of this course before you join: