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Privacy, Security and Trust in Artificial Intelligence (AI) Business Applications and the Impact on Society

Explore the privacy implications in artificial intelligence technologies.

  • Duration

    2 weeks
  • Weekly study

    8 hours

Does convenience matter more than privacy in the age of artificial intelligence?

In this short course, you will have the chance to explore how businesses follow the General Data Protection Regulation (GDPR) and whether consumers’ data is protected in artificial intelligence and algorithms.

You’ll also have the opportunity to learn about issues that have arisen from nascent AI, such as bias in the way algorithms arrive at decisions that may negatively impact one section of society more than another.

What topics will you cover?

  • Elements of GDPR that harmonise data protection laws across Europe
  • The importance of privacy
  • Protection of consumer data in an AI world

Learning on this course

On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.

What will you achieve?

By the end of the course, you‘ll be able to...

  • Explain the latest data protection regulations (GDPR)
  • Evaluate the cookie tracking policy of any website or app with respect to their own country’s data and privacy regulations

Who is the course for?

This course would suit anyone who is in a position that requires compliance with GDPR and consumers who wish to know what protections are afforded under GDPR, for example, what the ‘right to be forgotten’ means.

Please note that the staff described in the ‘Who will you learn with?’ section below may be subject to change.

Who will you learn with?

Dr Mark Elshaw is a lecturer and researcher at Coventry University. His teaching and research interesting include AI, neural network, AI ethics, biological inspired computing system.

Who developed the course?

Coventry University

Coventry secured 5 QS Stars for Teaching and Online Learning in the QS World University Ranking 2020 and has received No. 1 in the world for Massive Open Online Courses in MoocLab’s World University Ranking 2021.

  • Established

  • Location


Learning on FutureLearn

Your learning, your rules

  • Courses are split into weeks, activities, and steps to help you keep track of your learning
  • Learn through a mix of bite-sized videos, long- and short-form articles, audio, and practical activities
  • Stay motivated by using the Progress page to keep track of your step completion and assessment scores

Join a global classroom

  • Experience the power of social learning, and get inspired by an international network of learners
  • Share ideas with your peers and course educators on every step of the course
  • Join the conversation by reading, @ing, liking, bookmarking, and replying to comments from others

Map your progress

  • As you work through the course, use notifications and the Progress page to guide your learning
  • Whenever you’re ready, mark each step as complete, you’re in control

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