Science Communication and Public Engagement
Define your message and share your findings through social and traditional media
Please note this course runs without facilitation
Good science communication ensures the public engage with and understand relevant scientific research. On this course, you will learn how best to share your science findings with your intended audience.
You’ll explore how the relationship between society and science has evolved over time, and find out how traditional and social media can be used to share research. You’ll learn to identify your target audience and define your message to build a shareable story.
You’ll also discover guidelines for working with journalists, and how to host small events to share information with the public.
Learning on this course
On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.
What will you achieve?
By the end of the course, you‘ll be able to...
- Describe the relationship between science and society
- Design small-scale public science communication events
- Assess the role of traditional and social media in the communication of science
- Explore the relationship between journalism and science
- Discuss the roles of a scientific culture unit and the relationship between research institutions and stakeholders
- Develop how to improve your science communication activities by clearly identifying the target audiences, messages, and stories
Who is the course for?
The course is designed for scientists and researchers who wish to communicate the results and theory of their field(s) of study to the public.
This includes graduate and postgraduate students, academic staff of all career levels, and scientists not working in academia.
The Educators won’t be able to join the discussions themselves or respond to individual comments, but the course encourages a strong learning community. The learning is focused around debate and discussion – supporting other learners, sharing your own experience and knowledge, and listening to new perspectives. We hope that you will enjoy interacting with and learning from each other in this way. Don’t forget to comment, reply to other learners and ‘like’ comments.
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