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This week we re-examined the nature of exchange in the sharing economy, and how it grew into a global marketing trend. We explored whether sharing, when it is for profit, is sharing in name only. Looking at the origins of the modern-day sharing economy, we considered the role of the global financial crisis and the ubiquitous rise of the internet and connective technologies.

We also looked at what role, if any, the techno-savvy millennial culture had in all of this. Lastly we discussed how regulation lags behind the constantly changing sharing economy, and how this may lead to discrimination against some consumer segments who may wish to access it but may be hindered in their ability to do so.

You reflected on the rise of the sharing economy, and investigated how sharing for profit differs from sharing in the usual sense. You applied sharing economy principles to your personal context, and thought about how they might apply under various circumstances, including financial distress and digital literacy. Finally, you discussed some pertinent challenges faced by the sharing economy, including regulatory issues and possible discrimination, and how these might be addressed.

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This article is from the free online course:

Business Futures: the Sharing Economy

RMIT University

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