Social Change: How Can Marketing Help?

Learn how marketing can be used to improve healthcare, protect the environment and overcome social problems.

  • Duration 2 weeks
  • Weekly study 3 hours
  • Learn Free
  • Extra benefits From $54 Find out more

Use marketing to drive social change

Marketing is often used to influence consumer behaviour, but it can also be used to promote social good.

On this course, you’ll learn how social marketing can deliver change in your local community.

You’ll find out how marketing can tackle social problems, improve healthcare and protect the environment.

You’ll understand how to use social marketing to encourage change and alter behaviour.

By the end of this course, you’ll know how to develop a social marketing program you can put into practice.

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Skip to 0 minutes and 7 secondsDo you like being told what to do? I'm guessing your answer is, "no." It's surprising, then, that most behaviour-change campaigns try to tell us what to do. In fact, they all go to the extreme of setting policy to force us to change. It's no wonder education and policy are often criticised. There are consequences to all behaviours. While some are positive, others impact our community negatively, damaging our environments, harming our health, and hurting others. We can't deny that there is a need for some behaviours to change. I'm Sharyn Rundle-Thiele, the director of social marketing at Griffith University. We are the world's leading centre of social marketing, delivering award winning research and practice.

Skip to 0 minutes and 58 secondsIn this course, we'll show you the process used to design, communicate, and deliver programmes that bring about positive change. We can do more than set rules and tell people what to do. Working with community is a much smarter way to go. Join this free, two-week course and together, we'll explore how social marketing techniques are used to deliver positive behavioural change.

What topics will you cover?

  • Why isn’t education and policy sufficient for change?
  • How to use social marketing to deliver change for the better?
  • How do I co-create a program that changes behaviour?
  • How to design a program that meets target audience needs and wants
  • How can I engage people to change?

When would you like to start?

Most FutureLearn courses run multiple times. Every run of a course has a set start date but you can join it and work through it after it starts. Find out more

  • Available now

What will you achieve?

By the end of the course, you'll be able to...

  • Explain how to co-create a program with your target audience
  • Improve engagement with your target audience
  • Develop an outline for a social marketing program

Who is the course for?

The course is aimed at anyone interested in understanding how to deliver changes that benefit society, particularly people working in social enterprises, community organisations, non-profit organisations and government.

What do people say about this course?

There is a lot for me to take away from this course- really enjoyed reading others’ experiences and contribution. Think, I will revisit this course.

Bilal Akbar
Researching Social Marketing

Who will you learn with?

Sharyn Rundle-Thiele

Sharyn Rundle-Thiele

Drawing on her commercial marketing background Sharyn’s work focuses on applying marketing tools and techniques to change behaviour for the better. She is Director of Social Marketing @ Griffith.

Who developed the course?

Griffith University

Griffith University was created to be a different kind of university—challenging conventions, responding to trends and pioneering solutions through innovative teaching and research.

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