Skip to 0 minutes and 7 seconds Do you like being told what to do? I’m guessing your answer is, “no.” It’s surprising, then, that most behaviour-change campaigns try to tell us what to do. In fact, they all go to the extreme of setting policy to force us to change. It’s no wonder education and policy are often criticised. There are consequences to all behaviours. While some are positive, others impact our community negatively, damaging our environments, harming our health, and hurting others. We can’t deny that there is a need for some behaviours to change. I’m Sharyn Rundle-Thiele, the director of social marketing at Griffith University. We are the world’s leading centre of social marketing, delivering award winning research and practice.
Skip to 0 minutes and 58 seconds In this course, we’ll show you the process used to design, communicate, and deliver programmes that bring about positive change. We can do more than set rules and tell people what to do. Working with community is a much smarter way to go. Join this free, two-week course and together, we’ll explore how social marketing techniques are used to deliver positive behavioural change.
