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Traveltech for Scotland - Getting Started with Travel Technology

This course is a practical guide to help you use the right digital technologies for your tourism or hospitality business.

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Traveltech for Scotland - Getting Started with Travel Technology

  • 8 weeks

  • 3 hours per week

  • Digital certificate when eligible

Find out more about how to join this course

  • Duration

    8 weeks
  • Weekly study

    3 hours
  • 100% online

    How it works
  • Unlimited subscription

    $244.99 for one whole yearLearn more

This course will help you understand where digital technology can improve your customer’s experience. It follows the five elements of the travel customer journey: dreaming, planning, booking, experiencing and sharing.

To do this, Traveltech for Scotland have collaborated with international experts from the tourism and hospitality industry to develop the short learner videos and practical worksheets and tools.

By the end of this course, we hope you will be able to assess the travel technologies that you need and how they could be successfully applied to your unique business.

Syllabus

  • Week 1

    Welcome, Introduction and Customer Journey

    • Welcome and Introduction

      A brief welcome followed by some essential tips and tricks to help you get the most from this course. We know it’s tempting… but don’t skip this section

    • The Travel Customer Journey

      *Foundation Module* In module 1 of this course we’ll explore what we mean by a “customer journey” and how this understanding can help you to select the right technologies for the right challenges.

  • Week 2

    Creating a Customer Persona

    • Creating a Customer Persona

      This is the second of the foundation modules and focusses on developing customer personas. When we better understand our customers, we’re able to make important strategic decisions to better serve their needs.

  • Week 3

    Dreaming Moments

    • Dreaming Moments

      RECOGNISE the difference between planning moments and booking moments. IDENTIFY your customers’ booking needs. GATHER requirements for your business needs. EXPLORE technologies which support your customers’ ability to book.

  • Week 4

    Planning Moments

    • Planning Moments

      RECOGNISE the micro-moments that make up Planning Moments. IDENTIFY the customer needs in the micro-moments. ASSESS internal processes and technology that meets those needs.

  • Week 5

    Booking Moments

    • Booking Moments

      This module focusses on the all-important booking stage. This is where we must manage the exchange of information and money from our customers which allow our businesses to operate.

  • Week 6

    Experiencing Moments

    • Experiencing Moments

      Experiencing moments are the experiences after booking. You might think of your customers as transitioning from “prospects” to “customers”. A prospect is someone who is in the dreaming or planning phase of their journey.

  • Week 7

    Sharing Moments

    • Sharing Moments

      In this module we’re looking at how to make the most of the shares that we receive so that we can grow out business, attract the customers we want to attract and boost profits.

  • Week 8

    Scenario Planning

    • Scenario Planning

      An introduction to scenario planning.

When would you like to start?

Start straight away and join a global classroom of learners. If the course hasn’t started yet you’ll see the future date listed below.

  • Available now

Learning on this course

On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.

What will you achieve?

By the end of the course, you‘ll be able to...

  • Define and recognise the micro-moments that make up your customers’ journey.
  • Use a customer persona tool to refine your understanding of your customer.
  • Assess technologies that will help you create dreaming moments for your customers.
  • Assess internal processes and technology that meets your customers’ needs.
  • Explore technologies which support your customers’ ability to book.
  • Assess the use of technologies which could improve the efficiency or experience of your service/product.
  • Assess technologies that could increase the quantity and quality of sharing moments you receive.
  • Recognise and create an action plan to manage how critical uncertainties impact your business.

Who is the course for?

This course is for small, micro and medium sized businesses in the tourism, hospitality and leisure industries. We made this course so that it is useful for a wide range of businesses across these sectors. From the local fish and chip shop to the five star international hotel, this course aims to help you use digital technology to achieve your business goals. No pre-requisite knowledge is required.

Who will you learn with?

Joshua is the Director of Traveltech for Scotland. He works at the University of Edinburgh’s Edinburgh Futures Institute where he leads on the application of data-driven innovation for tourism.

Head of Marketing at Stampede, who provide growth tech and tools for hospitality and leisure businesses. He has over 10 years marketing experience in both traditional and digital methods

Carly is an expert in tourism, ticketing and technology solutions. Her business, QLINE Consulting, assists visitor-focused businesses to procure and use their tech to better serve their customers.

Woody Wade is a scenario planning expert and author. He helps organisations worldwide foresee their future strategic "landscape" so they can make better future-oriented decisions and plans today.

Chris is an author, podcaster, brand consultant, and digital tourism expert with over 26 years’ experience in the tourism industry. Chris speaks at many tourism events worldwide.

Experienced in venture creation, change and growth. Combine human-centred thinking with digital to design value propositions and operations. Started, scaled and exited multiple ventures.

Project Manager for Traveltech for Scotland and Sector Engagement Executive, Tourism, Interface. Board Member of Women in Tourism and a Chapter Leader of Travel Massive Edinburgh.

Promoted by

Edinburgh Futures Institute

Who developed the course?

Traveltech for Scotland

This course will help you understand where digital technology can improve your customer’s experience. It follows the five elements of the travel customer journey: dreaming, planning, booking, experiencing and sharing.

Endorsers and supporters

content provided by

Q-Line Consulting

content provided by

Woody Wade

funded by

European Social Fund

funded by

Edinburgh Innovations

content provided by

Trip School

content provided by

Stampede

content provided by

Tourism Marketing Agency

funded by

content provided by

Scot Beer Tours logo

content provided by

Inspire and Build Ltd

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Ways to learn

Choose the best way to learn for you!

Subscribe & save

$244.99 for one whole year

Automatically renews

Develop skills to further your career

  • Access to this course
  • Access to 1,000+ courses
  • Learn at your own pace
  • Discuss your learning in comments
  • Digital certificate when you're eligible

Cancel for free anytime

Buy this course

$134/one-off payment

Fulfill your current learning need

  • Access to this course
  • Learn at your own pace
  • Discuss your learning in comments
  • Printed and digital certificate when you’re eligible

Limited access

Free

Sample the course materials

  • Access expires 21 Jul 2024

Find out more about certificates, Unlimited or buying a course (Upgrades)

Sale price available until 3 June 2024 at 23:59 (UTC). T&Cs apply.

Find out more about certificates, Unlimited or buying a course (Upgrades)

Sale price available until 3 June 2024 at 23:59 (UTC). T&Cs apply.

Learning on FutureLearn

Your learning, your rules

  • Courses are split into weeks, activities, and steps to help you keep track of your learning
  • Learn through a mix of bite-sized videos, long- and short-form articles, audio, and practical activities
  • Stay motivated by using the Progress page to keep track of your step completion and assessment scores

Join a global classroom

  • Experience the power of social learning, and get inspired by an international network of learners
  • Share ideas with your peers and course educators on every step of the course
  • Join the conversation by reading, @ing, liking, bookmarking, and replying to comments from others

Map your progress

  • As you work through the course, use notifications and the Progress page to guide your learning
  • Whenever you’re ready, mark each step as complete, you’re in control
  • Complete 90% of course steps and all of the assessments to earn your certificate

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