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Traveltech for Scotland - Getting Started with Travel Technology

This course is a practical guide to help you use the right digital technologies for your tourism or hospitality business.

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  • Duration

    8 weeks
  • Weekly study

    3 hours

This course will help you understand where digital technology can improve your customer’s experience. It follows the five elements of the travel customer journey: dreaming, planning, booking, experiencing and sharing.

To do this, Traveltech for Scotland have collaborated with international experts from the tourism and hospitality industry to develop the short learner videos and practical worksheets and tools.

By the end of this course, we hope you will be able to assess the travel technologies that you need and how they could be successfully applied to your unique business.

What topics will you cover?

Recognise Travel Micro-moments - Recognise the ‘micro-moments’ that make up the travel customer journey: dreaming, planning, booking, experiencing and sharing. Understand how they apply to your tourism or hospitality business.

The Power of Traveltech - Understand the range of available travel technology solutions and the potential impact of technology on customer experience and in creating efficient business processes.

Your Traveltech Toolbox - Find and assess the use of travel technologies that could be applied to your unique tourism or hospitality business.

When would you like to start?

  • Date to be announced

Add to Wishlist to be emailed when new dates are announced

Learning on this course

On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.

What will you achieve?

By the end of the course, you‘ll be able to...

  • Define and recognise the micro-moments that make up your customers’ journey.
  • Use a customer persona tool to refine your understanding of your customer.
  • Assess technologies that will help you create dreaming moments for your customers.
  • Assess internal processes and technology that meets your customers’ needs.
  • Explore technologies which support your customers’ ability to book.
  • Assess the use of technologies which could improve the efficiency or experience of your service/product.
  • Assess technologies that could increase the quantity and quality of sharing moments you receive.
  • Recognise and create an action plan to manage how critical uncertainties impact your business.

Who is the course for?

This course is for small, micro and medium sized businesses in the tourism, hospitality and leisure industries. We made this course so that it is useful for a wide range of businesses across these sectors. From the local fish and chip shop to the five star international hotel, this course aims to help you use digital technology to achieve your business goals. No pre-requisite knowledge is required.

Who will you learn with?

Joshua is the Director of Traveltech for Scotland. He works at the University of Edinburgh’s Edinburgh Futures Institute where he leads on the application of data-driven innovation for tourism.

Head of Marketing at Stampede, who provide growth tech and tools for hospitality and leisure businesses. He has over 10 years marketing experience in both traditional and digital methods

Carly is an expert in tourism, ticketing and technology solutions. Her business, QLINE Consulting, assists visitor-focused businesses to procure and use their tech to better serve their customers.

Woody Wade is a scenario planning expert and author. He helps organisations worldwide foresee their future strategic "landscape" so they can make better future-oriented decisions and plans today.

Chris is an author, podcaster, brand consultant, and digital tourism expert with over 26 years’ experience in the tourism industry. Chris speaks at many tourism events worldwide.

Experienced in venture creation, change and growth. Combine human-centred thinking with digital to design value propositions and operations. Started, scaled and exited multiple ventures.

Project Manager for Traveltech for Scotland and Sector Engagement Executive, Tourism, Interface. Board Member of Women in Tourism and a Chapter Leader of Travel Massive Edinburgh.

Promoted by

Edinburgh Futures Institute

Who developed the course?

Traveltech for Scotland

This course will help you understand where digital technology can improve your customer’s experience. It follows the five elements of the travel customer journey: dreaming, planning, booking, experiencing and sharing.

Endorsers and supporters

content provided by

Q-Line Consulting

content provided by

Woody Wade

funded by

European Social Fund

funded by

Edinburgh Innovations

content provided by

Trip School

content provided by


content provided by

Tourism Marketing Agency

funded by

content provided by

Scot Beer Tours logo

content provided by

Inspire and Build Ltd

Learning on FutureLearn

Your learning, your rules

  • Courses are split into weeks, activities, and steps to help you keep track of your learning
  • Learn through a mix of bite-sized videos, long- and short-form articles, audio, and practical activities
  • Stay motivated by using the Progress page to keep track of your step completion and assessment scores

Join a global classroom

  • Experience the power of social learning, and get inspired by an international network of learners
  • Share ideas with your peers and course educators on every step of the course
  • Join the conversation by reading, @ing, liking, bookmarking, and replying to comments from others

Map your progress

  • As you work through the course, use notifications and the Progress page to guide your learning
  • Whenever you’re ready, mark each step as complete, you’re in control
  • Complete 90% of course steps and all of the assessments to earn your certificate

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