This course is part of the Strategic Finance, Data & Decision-Making ExpertTrack
Using AI to Improve Sales Forecasting and Market Strategy- ET
Learn to use Generative AI for accurate sales forecasts and smarter, targeted market strategies.
Duration
2 weeksWeekly study
2 hours100% online
How it worksIncluded in an ExpertTrack
Course 4 of 4
Using AI to Improve Sales Forecasting and Market Strategy- ET
Leverage AI for sales prediction and impactful marketing
Learn how professionals make smarter forecasts, optimise campaigns, and stay ahead in fast-paced markets.
Through real-world tools and step-by-step labs, you’ll learn to predict sales trends, personalise campaigns, and integrate AI into daily operations.
Predict trends and optimise campaigns with Gen AI
Discover the fundamentals of Generative AI and how it transforms sales forecasting accuracy and campaign effectiveness.
You’ll practise using AI models to analyse complex data, spot hidden trends, and predict shifts before they happen. Developing skills to cut bias, increase speed, and use real-time data for confident, proactive decision-making.
Integrate AI in operations and marketing
See how Gen AI elevates customer segmentation and automates lead scoring and qualification. You’ll explore applications in campaign personalisation, performance tracking, and business operations to increase return on investment.
Gain the confidence to apply AI in marketing analysis and daily work processes, driving measurable outcomes across your organisation.
Ethics, challenges, and responsible AI adoption
Tackle real-world challenges like data privacy, bias, and the limits of automation. You’ll assess the risks, responsibilities, and best practices for adopting AI-driven processes in sales and marketing.
You’ll walk away with an understanding of frameworks for ethical AI integration so you can drive results while maintaining trust and compliance.
Syllabus
Week 1
Harnessing GenAI for Sales Forecasting & Marketing
Lesson 1: Introduction
High-level overview of course objectives, structure, and learning outcomes.
Lesson 2: Leveraging Gen AI for Predictive Sales
Learn how Gen AI tools can predict sales trends and improve forecasting accuracy.
Lesson 3: Gen AI for Marketing Analysis
Explore how Gen AI supports marketing analytics, campaign optimization, and customer segmentation.
Week 2
Integrating, Scaling & Using GenAI Responsibly
Lesson 4: Integrating Gen AI in Business Operations
Learn how to integrate Gen AI outputs into business decision-making processes.
Lesson 5: Challenges and Ethical Considerations
Address the risks and ethical concerns of Gen AI in sales and marketing.
Lesson 6: Wrap-Up and Capstone
Summarize the course and apply knowledge through a comprehensive project.
Prove you're job ready
Highlight the new, job-relevant skills you’ve gained and supplement existing qualifications with a hard-earned, industry-specific digital certificate – plus one for every course within your ExpertTrack.
- Learn the latest in your chosen industry or subject.
- Complete each course and pass assessments.
- Receive certificates validated by the educating organisation.
- Impress employers with learning outcomes you can add to your CV.
- Make your career dreams a reality.
Download a PDF
Learning on this course
On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.
What will you achieve?
By the end of the course, you‘ll be able to...
- Analyse the capabilities of Gen AI for forecasting, customer segmentation, and trend analysis.
- Implement practical Gen AI solutions to enhance predictive analyses and marketing campaigns.
- Evaluate ethical concerns and strategies for responsible AI integration.
- Apply AI to scale productivity and make data-driven strategic decisions.
Who is the course for?
Whether you are a sales manager aiming to boost productivity, a marketing analyst seeking to create targeted campaigns, or an aspiring professional ready to future-proof your career, this course equips you with the tools, knowledge, and confidence needed to excel.
Who will you learn with?
Who developed the course?
Starweaver
Starweaver is a next generation platform that engages your workforce as no other. Combining business and technical skills, Starweaver provides real-time skill building that is in line with your business objectives and strategies, and in your associates day to day tasks and jobs.
Start learning today - free 2-day trial
After your free trial you can:
- Pay $39 per month to keep learning online
- Have complete control over your subscription; you can cancel any time
- Work at your own pace and set your own deadlines at every stage
- Only pay while you’re learning; the subscription will cancel automatically when you finish
- Complete online assessments to test your knowledge and prove your skills
- Earn digital course certificates and a final award that you can share online, with potential employers, and your professional network
- Keep access to the content of courses you complete even after your subscription ends
Learning on FutureLearn
Your learning, your rules
- Courses are split into weeks, activities, and steps to help you keep track of your learning
- Learn through a mix of bite-sized videos, long- and short-form articles, audio, and practical activities
- Stay motivated by using the Progress page to keep track of your step completion and assessment scores
Join a global classroom
- Experience the power of social learning, and get inspired by an international network of learners
- Share ideas with your peers and course educators on every step of the course
- Join the conversation by reading, @ing, liking, bookmarking, and replying to comments from others
Map your progress
- As you work through the course, use notifications and the Progress page to guide your learning
- Whenever you’re ready, mark each step as complete, you’re in control
- Complete 90% of course steps and all of the assessments to earn your certificate
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