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UX Design Fundamentals: Creating Business Outcomes

Uncover the role of business strategy and adopt a customer-centric mindset to become a successful user experience designer.

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UX Design Fundamentals: Creating Business Outcomes

  • 4 weeks

  • 4 hours per week

  • Digital certificate when eligible

  • Intermediate level

Find out more about how to join this course

Create added value to your business with insightful user research

How can a UX (user experience) designer add value to a business across all levels and all team levels?

This short UX design course will teach you how the core fundamentals of UX design foster collaborative thinking, drive engagement and ensure better business.

You’ll examine the critical role UX designers play in driving customer experiences by conducting user research, building personas, developing business models, creating wireframes and building prototypes.

Understand how to use business model design in management strategies

One key outcome of this course is to teach you the main elements of a business model for a specific value proposition and its associated business environment. You’ll cover the phases of business model design and innovation and the concept of ‘job to be done’ (JTBD) – a framework based on the idea of user ‘hiring’ (or using) a product to do a specific ‘job’ (or task, to achieve a specific outcome).

Learn the importance of a value stream map and customer profile map

The course will also show you how to use customer profile mapping, or user journey mapping. A user journey map is a model, in illustration or diagram form, of all the touchpoints through which customers come into contact with your company, online or offline.

By knowing how to sketch out a user journey, you’ll be able to forecast any potential friction before creating an actual website or prototype. By using value stream maps, you’ll understand how to identify and analyse the activities associated with the customer journey holistically to determine if the activity is valuable or not.

What topics will you cover?

  • Introduction to business model design
  • Phase of business model design
  • Value proposition design and understanding customer profiles
  • Value mapping and testing for fit

When would you like to start?

Start straight away and join a global classroom of learners. If the course hasn’t started yet you’ll see the future date listed below.

  • Available now

Learning on this course

On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.

What will you achieve?

By the end of the course, you‘ll be able to...

  • Identify key elements of a business model for a specific value proposition and its associated business environment
  • Articulate the phases of Business Model Design
  • Articulate the concept of ‘job to be done’
  • Justify a customer profile map and a value map
  • Evaluate the fit between a customer profile map and a value map

Who is the course for?

This course is ideal for developing expertise in business model design and customer experience mapping.

You may be an entry-level or intermediate graphic or digital designer, a non-technical digital team leader or an aspiring product manager.

If you want to explore this subject further, you may be interested in these courses from the same provider that share the same overall learning outcomes:

What software or tools do you need?

In this course, you will use Canva.

Who will you learn with?

I create positive impact through Design Thinking.

Mainly across topics such as Business & Service design, UX/CX/EX Design, Product Management, Strategy, Innovation, Training & Facilitation.

Who developed the course?

FutureLearn

FutureLearn is jointly owned by The Open University and The SEEK Group and has been providing online courses for learners around the world over the last eight years.

In collaboration with

Canva logo

Endorsers and supporters

endorsed by

Coventry University logo

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Ways to learn

Choose the best way to learn for you!

Subscribe & save

$27.99 /month

Automatically renews

Develop skills to further your career

  • Access to this course
  • Access to 1,000+ courses
  • Learn at your own pace
  • Discuss your learning in comments
  • Tests to boost your learning
  • Digital certificate when you're eligible

Cancel for free anytime

Buy this course

$69/one-off payment

Fulfill your current learning need

  • Access to this course
  • Learn at your own pace
  • Discuss your learning in comments
  • Tests to boost your learning
  • Printed and digital certificate when you’re eligible

Limited access

Free

Sample the course materials

  • Access expires 3 Jan 2023

Find out more about certificates, Unlimited or buying a course (Upgrades)

Learning on FutureLearn

Your learning, your rules

  • Courses are split into weeks, activities, and steps to help you keep track of your learning
  • Learn through a mix of bite-sized videos, long- and short-form articles, audio, and practical activities
  • Stay motivated by using the Progress page to keep track of your step completion and assessment scores

Join a global classroom

  • Experience the power of social learning, and get inspired by an international network of learners
  • Share ideas with your peers and course educators on every step of the course
  • Join the conversation by reading, @ing, liking, bookmarking, and replying to comments from others

Map your progress

  • As you work through the course, use notifications and the Progress page to guide your learning
  • Whenever you’re ready, mark each step as complete, you’re in control
  • Complete 90% of course steps and all of the assessments to earn your certificate

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