Weekly study4 hours
UX Design Fundamentals: Creating Business Outcomes
Create added value to your business with insightful user research
How can a UX (user experience) designer add value to a business across all levels and all team levels?
This short UX design course will teach you how the core fundamentals of UX design foster collaborative thinking, drive engagement and ensure better business.
You’ll examine the critical role UX designers play in driving customer experiences by conducting user research, building personas, developing business models, creating wireframes and building prototypes.
Understand how to use business model design in management strategies
One key outcome of this course is to teach you the main elements of a business model for a specific value proposition and its associated business environment. You’ll cover the phases of business model design and innovation and the concept of ‘job to be done’ (JTBD) – a framework based on the idea of user ‘hiring’ (or using) a product to do a specific ‘job’ (or task, to achieve a specific outcome).
Learn the importance of a value stream map and customer profile map
The course will also show you how to use customer profile mapping, or user journey mapping. A user journey map is a model, in illustration or diagram form, of all the touchpoints through which customers come into contact with your company, online or offline.
By knowing how to sketch out a user journey, you’ll be able to forecast any potential friction before creating an actual website or prototype. By using value stream maps, you’ll understand how to identify and analyse the activities associated with the customer journey holistically to determine if the activity is valuable or not.
- Introduction to business model design
- Phase of business model design
- Value proposition design and understanding customer profiles
- Value mapping and testing for fit
Learning on this course
On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.
What will you achieve?
By the end of the course, you‘ll be able to...
- Identify key elements of a business model for a specific value proposition and its associated business environment
- Articulate the phases of Business Model Design
- Articulate the concept of ‘job to be done’
- Justify a customer profile map and a value map
- Evaluate the fit between a customer profile map and a value map
Who is the course for?
This course is ideal for developing expertise in business model design and customer experience mapping.
You may be an entry-level or intermediate graphic or digital designer, a non-technical digital team leader or an aspiring product manager.
If you want to explore this subject further, you may be interested in these courses from the same provider that share the same overall learning outcomes:
What software or tools do you need?
In this course, you will use Canva.
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