Weekly study4 hours
Included in an ExpertTrackCourse 1 of 3
Get full ExpertTrack access$39/month
UX Design Strategy and Application: Customer Journey Mapping
Discover the principles of UX design
UX design adds business value at all levels and across all teams, as it fosters collaborative thinking, drives engagement and ensures greater business value.
This course offers you a chance to:
- explore the core principles of UX design
- learn about the fundamentals of customer journey mapping
- develop UX skills which you can apply in a professional setting
You will look at what contributes to a good user experience and why this is a vital part of growing any business.
Understand customer journey mapping
Once you have covered the key elements of the UX design process you will learn about customer journey mapping, and why it’s so important to visualise the user journey from start to finish.
You will investigate the moments that matter most and examine how journey maps can be used to identify and solve problems, as well as track the needs, desires and emotions of the customer.
This course will equip you with knowledge of central UX concepts such as high fidelity vs low fidelity design and product posture. You will learn to apply these in real life settings, allowing you to advance your career in UX design.
Explore service design and blueprinting
You will learn about UX best practices such as using wireframes and prototypes and you will become confident in implementing these in the workplace.
Finally, you will evaluate the relationship between UX design and service design, and consider the benefits of service blueprinting and how it differs from journey mapping.
By the end of this course you will be competent in applying knowledge of journey mapping, service design and blueprinting to your day to day work and you will be able to utilise your new skills to stand out in one of the fastest growing digital industries.
Highlight the new, job-relevant skills you’ve gained and supplement existing qualifications with a hard-earned, industry-specific digital certificate – plus one for every course within your ExpertTrack.
- Learn the latest in your chosen industry or subject.
- Complete each course and pass assessments.
- Receive certificates validated by the educating organisation.
- Impress employers with learning outcomes you can add to your CV.
- Make your career dreams a reality.
Download a PDF
Learning on this course
On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.
What will you achieve?
By the end of the course, you‘ll be able to...
- Identify key elements of a well structured journey map
- Justify prioritisation decisions across a journey map in order to organise actions
- Evaluate elements of the journey map, based on data and research
- Evaluate fidelity choices
- Articulate key elements of a service blueprint map
Who is the course for?
This course is aimed at anyone looking to improve their UX design skills.
This might include:
- entry-level or intermediate Graphic or Digital Designers looking to expand their knowledge and skillsets in UX design.
- aspiring product managers who need to understand the pivotal role UX design plays in successful product development.
- non-technical digital team leaders looking to better understand critical concepts in UX design and the Design Thinking process.
What software or tools do you need?
During the course we’ll be using Canva.
In collaboration with
Endorsers and supporters
- Pay $39 per month to keep learning online
- Have complete control over your subscription; you can cancel any time
- Work at your own pace and set your own deadlines at every stage
- Only pay while you’re learning; the subscription will cancel automatically when you finish
- Complete online assessments to test your knowledge and prove your skills
- Earn digital course certificates and a final award that you can share online, with potential employers, and your professional network
- Keep access to the content of courses you complete even after your subscription ends