• FutureLearn logo
New

UX Design Strategy and Application: Customer Journey Mapping

Explore customer journey mapping and its role in ensuring quality user experience.

Woman talking to a man pointing at a wall of posters and sticky notes behind her.

Discover the principles of UX design

UX design adds business value at all levels and across all teams, as it fosters collaborative thinking, drives engagement and ensures greater business value.

This course offers you a chance to:

  • explore the core principles of UX design
  • learn about the fundamentals of customer journey mapping
  • develop UX skills which you can apply in a professional setting

You will look at what contributes to a good user experience and why this is a vital part of growing any business.

Understand customer journey mapping

Once you have covered the key elements of the UX design process you will learn about customer journey mapping, and why it’s so important to visualise the user journey from start to finish.

You will investigate the moments that matter most and examine how journey maps can be used to identify and solve problems, as well as track the needs, desires and emotions of the customer.

This course will equip you with knowledge of central UX concepts such as high fidelity vs low fidelity design and product posture. You will learn to apply these in real life settings, allowing you to advance your career in UX design.

Explore service design and blueprinting

You will learn about UX best practices such as using wireframes and prototypes and you will become confident in implementing these in the workplace.

Finally, you will evaluate the relationship between UX design and service design, and consider the benefits of service blueprinting and how it differs from journey mapping.

By the end of this course you will be competent in applying knowledge of journey mapping, service design and blueprinting to your day to day work and you will be able to utilise your new skills to stand out in one of the fastest growing digital industries.

What topics will you cover?

  • Journey mapping
  • Service blueprint mapping

When would you like to start?

Start straight away and join a global classroom of learners. If the course hasn’t started yet you’ll see the future date listed below.

  • Available now

Learning on this course

On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.

What will you achieve?

By the end of the course, you‘ll be able to...

  • Identify key elements of a well structured journey map
  • Justify prioritisation decisions across a journey map in order to organise actions
  • Evaluate elements of the journey map, based on data and research
  • Evaluate fidelity choices
  • Articulate key elements of a service blueprint map

Who is the course for?

This course is aimed at anyone looking to improve their UX design skills.

This might include:

  • entry-level or intermediate Graphic or Digital Designers looking to expand their knowledge and skillsets in UX design.
  • aspiring product managers who need to understand the pivotal role UX design plays in successful product development.
  • non-technical digital team leaders looking to better understand critical concepts in UX design and the Design Thinking process.

If you want to further your knowledge, you may also be interested in these courses, from the same provider, which share the same subject and overall learning outcomes:

What software or tools do you need?

During the course we’ll be using Canva.

Who will you learn with?

I create positive impact through Design Thinking.

Mainly across topics such as Business & Service design, UX/CX/EX Design, Product Management, Strategy, Innovation, Training & Facilitation.

Who developed the course?

FutureLearn

FutureLearn is jointly owned by The Open University and The SEEK Group and has been providing online courses for learners around the world over the last eight years.

In collaboration with

Canva logo

Endorsers and supporters

endorsed by

Coventry University logo
Recommended

Ways to learn

Buy this course

Subscribe to Unlimited

Join with limited access

Choose the best way to learn for you!

$74

One-off payment

$27.99/month

Automatically renews

Free

Unlock your expertiseAccess thousands of coursesTry this course - with limits
Access to this courseticktickLimited to 4 weeks
Access to ALL eligible coursescrosstickcross
Learn at your own paceticktickcross
Discuss your learning in commentstickticktick
Tests to check your learningticktickcross
Certificate when you're eligiblePrinted and digitalDigital onlycross
Buy this course

Ways to learn

Subscribe to Unlimited to access this course and thousands of other short courses or buy just this course for extra benefits. Or, join with limited access.

Subscribe to Unlimited

$27.99/month

Automatically renews

Access thousands of courses

  • Access to this course
  • Access to ALL eligible short courses
  • Learn at your own pace
  • Discuss your learning in comments
  • Tests to boost your learning
  • Digital certificate when you're eligible

Buy this course

$74

One-off payment

Unlock your expertise

  • Access to this course
  • Learn at your own pace
  • Discuss your learning in comments
  • Tests to boost your learning
  • Printed and digital certificate when you’re eligible

Join with limited access

Free

Try before you buy

  • Limited access to course content for 4 weeks

Find out more about certificates, Unlimited or buying a course (Upgrades)

Learning on FutureLearn

Your learning, your rules

  • Courses are split into weeks, activities, and steps to help you keep track of your learning
  • Learn through a mix of bite-sized videos, long- and short-form articles, audio, and practical activities
  • Stay motivated by using the Progress page to keep track of your step completion and assessment scores

Join a global classroom

  • Experience the power of social learning, and get inspired by an international network of learners
  • Share ideas with your peers and course educators on every step of the course
  • Join the conversation by reading, @ing, liking, bookmarking, and replying to comments from others

Map your progress

  • As you work through the course, use notifications and the Progress page to guide your learning
  • Whenever you’re ready, mark each step as complete, you’re in control
  • Complete 90% of course steps and all of the assessments to earn your certificate

Want to know more about learning on FutureLearn? Using FutureLearn

Do you know someone who'd love this course? Tell them about it...