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UX Design Strategy and Application: Customer Journey Mapping

Explore customer journey mapping and its role in ensuring quality user experience.

600 enrolled on this course

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UX Design Strategy and Application: Customer Journey Mapping

600 enrolled on this course

  • 4 weeks

  • 4 hours per week

  • Digital certificate when eligible

  • Intermediate level

Find out more about how to join this course

  • Duration

    4 weeks
  • Weekly study

    4 hours
  • 100% online

    How it works
  • Unlimited subscription

    $244.99 for one whole yearLearn more

Discover the principles of UX design

UX design adds business value at all levels and across all teams, as it fosters collaborative thinking, drives engagement and ensures greater business value.

This course offers you a chance to:

  • explore the core principles of UX design
  • learn about the fundamentals of customer journey mapping
  • develop UX skills which you can apply in a professional setting

You will look at what contributes to a good user experience and why this is a vital part of growing any business.

Understand customer journey mapping

Once you have covered the key elements of the UX design process you will learn about customer journey mapping, and why it’s so important to visualise the user journey from start to finish.

You will investigate the moments that matter most and examine how journey maps can be used to identify and solve problems, as well as track the needs, desires and emotions of the customer.

This course will equip you with knowledge of central UX concepts such as high fidelity vs low fidelity design and product posture. You will learn to apply these in real life settings, allowing you to advance your career in UX design.

Explore service design and blueprinting

You will learn about UX best practices such as using wireframes and prototypes and you will become confident in implementing these in the workplace.

Finally, you will evaluate the relationship between UX design and service design, and consider the benefits of service blueprinting and how it differs from journey mapping.

By the end of this course you will be competent in applying knowledge of journey mapping, service design and blueprinting to your day to day work and you will be able to utilise your new skills to stand out in one of the fastest growing digital industries.

What topics will you cover?

  • Journey mapping
  • Service blueprint mapping

When would you like to start?

Start straight away and join a global classroom of learners. If the course hasn’t started yet you’ll see the future date listed below.

  • Available now

Learning on this course

On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.

What will you achieve?

By the end of the course, you‘ll be able to...

  • Identify key elements of a well structured journey map
  • Justify prioritisation decisions across a journey map in order to organise actions
  • Evaluate elements of the journey map, based on data and research
  • Evaluate fidelity choices
  • Articulate key elements of a service blueprint map

Who is the course for?

This course is aimed at anyone looking to improve their UX design skills.

This might include:

  • entry-level or intermediate Graphic or Digital Designers looking to expand their knowledge and skillsets in UX design.
  • aspiring product managers who need to understand the pivotal role UX design plays in successful product development.
  • non-technical digital team leaders looking to better understand critical concepts in UX design and the Design Thinking process.

If you want to further your knowledge, you may also be interested in these courses, from the same provider, which share the same subject and overall learning outcomes:

What software or tools do you need?

During the course we’ll be using Canva.

Who will you learn with?

I create positive impact through Design Thinking.

Mainly across topics such as Business & Service design, UX/CX/EX Design, Product Management, Strategy, Innovation, Training & Facilitation.

Who developed the course?


FutureLearn is a leading social learning platform and has been providing high quality online courses for learners around the world over the last ten years.

In collaboration with

Canva logo

Endorsers and supporters

endorsed by

Coventry University logo

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Ways to learn

Choose the best way to learn for you!

Subscribe & save

$244.99 for one whole year

Automatically renews

Develop skills to further your career

  • Access to this course
  • Access to 1,000+ courses
  • Learn at your own pace
  • Discuss your learning in comments
  • Tests to boost your learning
  • Digital certificate when you're eligible

Cancel for free anytime

Buy this course

$134/one-off payment

Fulfill your current learning need

  • Access to this course
  • Learn at your own pace
  • Discuss your learning in comments
  • Tests to boost your learning
  • Printed and digital certificate when you’re eligible

Limited access


Sample the course materials

  • Access expires 19 Jun 2024

Find out more about certificates, Unlimited or buying a course (Upgrades)

Sale price available until 3 June 2024 at 23:59 (UTC). T&Cs apply.

Find out more about certificates, Unlimited or buying a course (Upgrades)

Sale price available until 3 June 2024 at 23:59 (UTC). T&Cs apply.

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  • Learn through a mix of bite-sized videos, long- and short-form articles, audio, and practical activities
  • Stay motivated by using the Progress page to keep track of your step completion and assessment scores

Join a global classroom

  • Experience the power of social learning, and get inspired by an international network of learners
  • Share ideas with your peers and course educators on every step of the course
  • Join the conversation by reading, @ing, liking, bookmarking, and replying to comments from others

Map your progress

  • As you work through the course, use notifications and the Progress page to guide your learning
  • Whenever you’re ready, mark each step as complete, you’re in control
  • Complete 90% of course steps and all of the assessments to earn your certificate

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