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UX Design Strategy and Application: Customer Profiling and Design Sprints

Learn about the role of customer profiling and design sprints in creating positive user experiences.

305 enrolled on this course

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UX Design Strategy and Application: Customer Profiling and Design Sprints

305 enrolled on this course

  • 4 weeks

  • 4 hours per week

  • Digital certificate when eligible

  • Intermediate level

Find out more about how to join this course

Explore customer profiling and user personas

70% of people managers have increased the headcount of their design team in the past year, and UX designers are in particularly high demand.

The chief responsibility of a UX designer is to optimise customer experiences across new products and existing offerings.

One way UX designers do this is through conducting user research and building customer personas.

This course will equip you with the skills to evaluate research and data to inform customer profiles, identify different personas and gain a deep understanding of how users interact with a product.

You will examine elements of organisational culture including employee experience design (EXD), cross cultural design and the 6 cultural dimensions.

You will also learn how to employ visual tools such as culture maps to understand the people who make up an organisation and what makes them tick.

Understand Lean and Agile methodologies

You will discover problem solving techniques and project management methodologies such as ‘Lean’ and ‘Agile’.

You will consider and evaluate the effectiveness of these approaches and participate in discussions around the pros and cons of methods such as ‘waterfall project management’.

Learn how to create a design sprint

You will investigate the key elements of a design sprint, how they work and why they are important for ensuring positive user experiences. Once you are familiar with the core principles you will experiment with creating a design sprint of your own using Jira.

By the end of the course you will be able to apply knowledge of design sprints, customer personas and project management methodologies to advance a career in UX design.

What topics will you cover?

  • Customer profiling
  • Personas
  • Lean and agile approaches
  • Design sprints

When would you like to start?

Start straight away and join a global classroom of learners. If the course hasn’t started yet you’ll see the future date listed below.

  • Available now

Learning on this course

On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.

What will you achieve?

By the end of the course, you‘ll be able to...

  • Define moments of users and moments of customers
  • Evaluate data and research to inform customer profiles and personas
  • Identify different types of personas
  • Articulate lean and agile approaches
  • Identify key elements of a design sprint

Who is the course for?

This course is aimed at anyone looking to improve their UX design skills.

This might include:

  • entry-level or intermediate Graphic or Digital Designers looking to expand their knowledge and skillsets in UX design.
  • aspiring product managers who need to understand the pivotal role UX design plays in successful product development.
  • non-technical digital team leaders looking to better understand critical concepts in UX design and the Design Thinking process.

If you would like to deepen your understanding of this subject, you may be interested in these courses from the same provider that share the same overall learning outcomes:

What software or tools do you need?

During the course we’ll be using Canva.

Who will you learn with?

I create positive impact through Design Thinking.

Mainly across topics such as Business & Service design, UX/CX/EX Design, Product Management, Strategy, Innovation, Training & Facilitation.

Who developed the course?


FutureLearn is a leading social learning platform and has been providing high quality online courses for learners around the world over the last ten years.

In collaboration with

Canva logo

Endorsers and supporters

endorsed by

Coventry University logo

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Ways to learn

Choose the best way to learn for you!

Subscribe & save

$349.99 for one year

Automatically renews

Develop skills to further your career

  • Access to this course
  • Access to 1,000+ courses
  • Learn at your own pace
  • Discuss your learning in comments
  • Tests to boost your learning
  • Digital certificate when you're eligible

Cancel for free anytime

Buy this course

$134/one-off payment

Fulfill your current learning need

  • Access to this course
  • Learn at your own pace
  • Discuss your learning in comments
  • Tests to boost your learning
  • Printed and digital certificate when you’re eligible

Limited access


Sample the course materials

  • Access expires 12 Jul 2024

Find out more about certificates, Unlimited or buying a course (Upgrades)

Learning on FutureLearn

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  • Learn through a mix of bite-sized videos, long- and short-form articles, audio, and practical activities
  • Stay motivated by using the Progress page to keep track of your step completion and assessment scores

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  • Experience the power of social learning, and get inspired by an international network of learners
  • Share ideas with your peers and course educators on every step of the course
  • Join the conversation by reading, @ing, liking, bookmarking, and replying to comments from others

Map your progress

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  • Whenever you’re ready, mark each step as complete, you’re in control
  • Complete 90% of course steps and all of the assessments to earn your certificate

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