Skip to 0 minutes and 6 secondsWhat attitudes and beliefs drive human behaviour? How do our impressions of the world shape our decisions? What are the connections between people's experiences, their perceptions, and habits? If these types of questions are at the heart of your research problem, you're going to need to connect with people and listen to their stories. A qualitative research approach will be the way to go. Hello. I'm Nick Barter from Griffith University. And I am Chris Stevenson from Deakin University. Qualitative research seeks to understand why, by exploring human experience. Whether you're trying to fathom consumer buying decisions, delve into a cultural group's perception of pain, or unravel motivations for workplace change, qualitative research holds the key to understanding behaviour.
Skip to 1 minute and 6 secondsIn this course, we'll learn how qualitative researchers explore the world, and investigate a range of approaches and techniques you can get started with right away. People's lived experience matters. Join us in this two-week course, and we'll help you develop the tools you need to work towards producing your own qualitative research plan. See you soon.