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Online course

Why Experience Matters: Qualitative Research

Explore the methods and tools qualitative researchers use to understand human behaviour and solve social problems.

Why Experience Matters: Qualitative Research

What attitudes and beliefs drive human behaviour?

Qualitative research explores people’s stories and lived experiences to help us understand their perceptions, motivations and behaviour.

It uses personalised research methods such as interviews, focus groups and observation to help us view the world from another’s perspective.

Find out about qualitative research tools and techniques, with this course from Deakin and Griffith Universities.

Whether you want to interpret consumer behaviour or investigate the impact of management practices, qualitative research can deepen our understanding of human nature and help solve social problems.

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Skip to 0 minutes and 6 secondsWhat attitudes and beliefs drive human behaviour? How do our impressions of the world shape our decisions? What are the connections between people's experiences, their perceptions, and habits? If these types of questions are at the heart of your research problem, you're going to need to connect with people and listen to their stories. A qualitative research approach will be the way to go. Hello. I'm Nick Barter from Griffith University. And I am Chris Stevenson from Deakin University. Qualitative research seeks to understand why, by exploring human experience. Whether you're trying to fathom consumer buying decisions, delve into a cultural group's perception of pain, or unravel motivations for workplace change, qualitative research holds the key to understanding behaviour.

Skip to 1 minute and 6 secondsIn this course, we'll learn how qualitative researchers explore the world, and investigate a range of approaches and techniques you can get started with right away. People's lived experience matters. Join us in this two-week course, and we'll help you develop the tools you need to work towards producing your own qualitative research plan. See you soon.

What topics will you cover?

  • How qualitative research helps solve social problems and understand human behaviour.
  • Key assumptions underlying qualitative research methodology.
  • Qualitative research approaches, including ethnography, phenomenology, grounded theory and discourse analysis.
  • Choosing a qualitative research topic.
  • Methods of collecting qualitative data, including interviews, focus groups and observation.
  • Key principles for maintaining integrity with data collection.
  • Qualitative research data analysis methods.
  • Creating a qualitative research planning document.

When would you like to start?

  • Date to be announced

Who is the course for?

This course is aimed at anyone interested in research. It may be of particular interest to people who are undertaking a research project related to their profession or area of study.

Who will you learn with?

Nick Barter

Nick is an academic with a focus on developing frameworks to allow corporate strategists to realise sustainable strategies and expanding online education to as many learners as possible

Christopher Stevenson

Chris is an epidemiologist and biostatistician with a particular interest in evidence based health policy. He is a passionate teacher with a commitment to blending teaching with cutting edge research

Who developed the course?

Griffith University was created to be a different kind of university—challenging conventions, responding to trends and pioneering solutions through innovative teaching and research.

Deakin University is one of Australia’s largest universities with more than 58,000 students studying online and on-campus.

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Join this course


  • Access to this course for 4 weeks
  • Includes any articles, videos, peer reviews and quizzes

Upgrade - $79

  • Unlimited access to this course
  • Includes any articles, videos, peer reviews and quizzes
  • Tests to validate your learning
  • Certificate of Achievement to prove your success when you're eligible