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Online ExpertTrack in Business & Management

Tourism and Hospitality Management

Discover the world of hospitality management and build the skills to effectively plan events, optimise revenue, and manage a team.

Created by

Universidad de PalermoUniversidad de Palermo

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Welcome to the fascinating world of tourism

This ExpertTrack from the Universidad de Palermo is designed to introduce you to the hospitality, travel, and tourism sector.

You’ll start by focusing on the importance of tourism to the global economy before delving into the changes currently transforming the industry towards more conscious and sustainable tourism.

Explore event management and how to organise successful events

Events are a staple of the tourism and hospitality industry. Social, business, and cultural events can be a huge source of income so client satisfaction is key when organising an event.

In the second course of this ExpertTrack, you’ll learn the step-by-step process for planning events, from managing budgets and suppliers to communications and marketing.

You’ll gain tools to strategise and coordinate the different areas of events such as catering, staffing, and PR.

Develop revenue management skills to optimise profitability

Increasing income and profitability is vital to growing a business. But with heavy competition and challenges in the hospitality sector, you need to understand how to plan demand and optimise pricing.

This ExpertTrack will guide you through the techniques for analysing and forecasting the hotel market as well as how to strategise around demand to improve revenue.

Discover effective techniques for recruiting and motivating a top team

Highly motivated teams can create exceptional experiences for guests, improving service and customer satisfaction. But how do you cultivate effective teams?

You’ll learn how to take stock of your team’s skills, knowledge, competencies, and attributes to assess your staffing needs. Then, you’ll explore the best processes for recruiting and selecting staff, allowing you to build a top team.

Learn from the experts at the Universidad de Palermo

Universidad de Palermo is one of the most prestigious universities in Latin America, internationally recognised for its innovation in online education.

Along with your educator, Professor Vanesa Cerdan, you’ll complete this course with a new perspective on hospitality management and the skills to manage the revenue, team, and events for a hotel.

Key skills you will learn

  • Leadership and Management
  • Human Resources
  • Professional development
  • Entrepreneurship
  • Training and planning
  • Revenue Management
  • Event Management
  • Marketing
  • Hospitality Market
  • Economic strategies
  • Logistics
  • Profitability

Experience required

This ExpertTrack will introduce you to the basics of the tourism and hospitality industry. You do not need any previous experience or knowledge to make the most of this course.

Getting started

This hospitality management ExpertTrack is designed for anyone interested in hospitality management or travel and tourism.

ExpertTrack course overview

  • Course 1

    Gain an overview of the tourism and hospitality industry and lay the groundwork to understand its customers and challenges.

    1 test

    4 weeks

    3 hours per week

  • Course 2

    Learn how to plan and manage different types of events, from handling event budgets and suppliers to PR and event communications.

    1 test

    4 weeks

    3 hours per week

  • Course 3

    Learn how to manage the revenue of a hotel, analyse the competitive market, and boost income and profitability.

    1 test

    4 weeks

    3 hours per week

  • Course 4

    Discover how to build an effective and motivated team with tools and techniques to recruit, select, and train your hotel staff.

    1 test

    4 weeks

    3 hours per week

Prove you're job ready

Highlight the new, job-relevant skills you’ve gained and supplement existing qualifications with a hard-earned, industry-specific digital certificate – plus one for every course within your ExpertTrack.

  • Learn the latest in your chosen industry or subject.
  • Complete each course and pass assessments.
  • Receive certificates validated by the educating organisation.
  • Impress employers with learning outcomes you can add to your CV.
  • Make your career dreams a reality.

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How ExpertTracks work

Join an ExpertTrack to master new skills in your chosen specialist area. Work through a series of topic-focused courses at your own pace, and pass the final assessment to earn a digital certificate award which proves your expertise.

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Pay a monthly subscription fee of $39 for as long as it takes you to complete the ExpertTrack. You can learn at your own pace and cancel at any time.

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Become an expert

Use your specialist training to progress further in your career or build expertise in areas you’re passionate about.

World-class learning with Universidad de Palermo

Universidad de Palermo is global university based in Argentina, recognised as one of the best and most innovative in Latin America.

Meet your instructors

She has a degree in Ceremonial. Director of her own company, specialized in corporate and social events. In recent years, she has dedicated herself to teaching in private and state universities.

Francisco Donato, Certified Public Accountant, Licentiate in Demography and Tourism. He teaches Revenue Management and Integration Seminar I at Universidad de Palermo, School of Business.

Bachelor's Degree in Tourism with orientation in Tourism Planning. Teacher.
With experience in retail sales of tourism services in the private sector and corporate travel in the public sector.

Degree in Nutrition. Postgraduate degree in university teaching. Studying a master's degree in Economics and Tourism Development. Currently, she teaches at the University of Palermo.

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FAQ

ExpertTracks are a series of online courses designed to help you master new skills in specialist areas. You pay a monthly subscription fee which includes access to all courses within the ExpertTrack, as well as assessments and the final digital certificate.

Each ExpertTrack comes with a 7-day free trial period. You may cancel your subscription at any time and your subscription will automatically cancel when you finish the courses and assessments in your chosen ExpertTrack.

Yes. All of our ExpertTracks come with a 7-day free trial. You may claim one free trial period per ExpertTrack.

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No, all of our ExpertTracks consist of fully online courses. This means you can take an ExpertTrack from anywhere in the world.

No. ExpertTracks are designed for you to master new skills in a specialist area. You will earn a digital certificate that proves your learning, but it does not carry accreditation.

If you’re looking for certified or accredited courses, many of our microcredentials offer university credit or professional certification.

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