Online ExpertTrack in Business & Management

Creative Strategy for Emerging Digital Media

Discover how to build digital marketing strategies and use emerging digital media to enhance your business’ value and purpose.

Created by

Ravensbourne University London

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Co-created by

Moving BrandsMoving Brands

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Endorsed by

Kairos MediaKairos Media

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Endorsed by

The Wilderness AgencyThe Wilderness Agency

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Endorsed by

The Office of Future InteractionsThe Office of Future Interactions

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Develop your digital communication skills to shape engagement

Recent events have accelerated the need for digital transformation across every sector. Engineering successful communication in the digital landscape is now core to the success of any organisation.

Across the four courses of this ExpertTrack, you’ll grow your understanding of brand, social media, influencer, and extended reality marketing, learning to build different marketing strategies and use digital media to enhance your brand.

Discover how digital storytelling plays into your brand strategy

Communication is key in the digital landscape and developing a fully realised brand is an important part. Whether it’s brand story, tone of voice, or visual language, each part of the brand needs to be consistent and reflect the brand’s purpose.

With first-hand advice from award-winning international creative agencies, you’ll be introduced to industry-standard thinking frameworks and develop key tools that will help you operate productively within the digital marketing landscape.

Use social media and influencer marketing to enhance brands

Social media and influencer marketing have grown exponentially in the last decade, making them almost essential parts of any brand strategy.

You’ll learn how to articulate the ethos of an organisation using social media and other technology-driven communication platforms, developing your social media and influencer marketing skills.

Explore the creation of successful marketing using AR, VR, and Extended Reality

Extended reality technology is already part of everyday life. From Augmented Reality Snapchat filters to creative collaboration in games like Fortnite, these technologies provide huge marketing opportunities.

On the final course in this ExpertTrack, you’ll dive into extended realities, learning about the immersive technologies that are shaping the metaverse and how this will change the landscape of digital communication forever.

Using case studies from MB Labs and insights from the Office of Future Interactions, you’ll explore the marketing opportunities these technologies present, and how to create future-facing strategies.

Learn from the experts at leading marketing agencies

You’ll be guided through this course by exceptional educators from Ravensbourne University, one of the top-ranking universities for art and design.

Throughout the course, you’ll also hear from leading specialists at top marketing agencies including Moving Brands, MB Labs, the Wilderness Agency, Kairos Media, and the Office of Future Interactions.

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Skip to 0 minutes and 9 seconds The strategy, the think, and all of those things were where the real value lay within the future of design and branding.

Skip to 0 minutes and 22 seconds Consistency is important, but consistency is kind of quite rigid. The clients were going, ah, interesting. We should be thinking about these things. It’s about teasing it out from the client. Our approach at Wilderness is to think like a fan. I think it’s important that you’re always experimenting; you’re always trying new things. You can pull the data together you want. It’s then about telling the story from it. This term influencer is actually now kind of a bit of a buzz word. It’s not just a case of saying, come and buy my stuff. It’s how are you going to make them care? What are you offering them in return?

Skip to 0 minutes and 56 seconds If your brand is about helping them communicate or struggling with an audience. Because the thing with social is that is it immediate. You know if something’s worked or it hasn’t. The algorithm purely picks up on what your audience are responding to. When brands can kind of see that community is very active and engaged, brands will then work with creators that obviously gives brand exposure.

Skip to 1 minute and 21 seconds Everything you see in VR is artificially created, so it’s an illusions. I think a virtual reality often is about being transported to somewhere else.

Skip to 1 minute and 31 seconds There will be a place which will be a world of connected experiences that will have dynamic situations. Fact is definitely following fiction.

Key skills you will learn

  • Strategic planning
  • Digital communication design
  • Brand Strategy
  • Social media design
  • Extended Reality design
  • Influencer marketing
  • Creative Industry insight
  • Professional practice
  • Creative strategy
  • Concept development
  • Creative thinking
  • Digital marketing

Experience required

This course covers the basics of digital marketing, so you do not need any prior experience. It may help to have some knowledge of marketing, communication design, or branding but you will still find the course beneficial without it.

Getting started

This course is designed for anyone looking to improve their digital marketing skills, especially brand strategy, social media, influencer marketing, and extended realities.

ExpertTrack course overview

  • Course 1

    Learn the key concepts of brand strategy and how to use digital storytelling to build interaction with a brand.

    2 tests

    1 peer-graded assignment

    3 weeks

    4 hours per week

  • Course 2

    Learn how to build social media strategies for the entire pipeline, from creative content design to audience-led optimisation.

    1 peer-graded assignment

    3 weeks

    4 hours per week

  • Course 3

    Dive into influencer marketing, learn why it’s so important, and discover how to create branded content with influencers.

    1 test

    1 peer-graded assignment

    3 weeks

    4 hours per week

  • Course 4

    Discover how to use extended reality to enhance your digital marketing and tell brand-related stories through VR and AR.

    1 test

    1 peer-graded assignment

    3 weeks

    4 hours per week

Prove you're job ready

Highlight the new, job-relevant skills you’ve gained and supplement existing qualifications with a hard-earned, industry-specific digital certificate – plus one for every course within your ExpertTrack.

  • Learn the latest in your chosen industry or subject.
  • Complete each course and pass assessments.
  • Receive certificates validated by the educating organisation.
  • Impress employers with learning outcomes you can add to your CV.
  • Make your career dreams a reality.

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How ExpertTracks work

Join an ExpertTrack to master new skills in your chosen specialist area. Work through a series of topic-focused courses at your own pace, and pass the final assessment to earn a digital certificate award which proves your expertise.

Join a free 7-day trial

Decide if the ExpertTrack is right for you with free access to the full suite of courses and assessments for a week.

Keep learning for $39/month

Pay a monthly subscription fee of $39 for as long as it takes you to complete the ExpertTrack. You can learn at your own pace and cancel at any time.

Earn digital certificates

Receive a certificate for every completed course and pass the final assessment to earn a digital certificate.

Become an expert

Use your specialist training to progress further in your career or build expertise in areas you’re passionate about.

World-class learning with Ravensbourne University London

Champions of creativity and collaboration, Ravensbourne is the definitive destination for study in digital media and design courses. Situated in the heart of London, Ravensbourne is a top-ranking university for graduate salaries in art and design.

World-class learning with Moving Brands

Moving Brands are a multi award winning design business who have been at the forefront of innovation in brand communication for over twenty years. They have offices in London, San Francisco, New York and Zurich and a client list includes Google, Hewlett Packard, the BBC, You Tube, Facebook & Netflix. They are experts in brand strategy & design, digital product development & design for new realities.

This ExpertTrack is endorsed by Kairos Media

Kairos are the people behind the infamous KFC gaming console and are one of the UK’s fastest growing creative and social agencies. They have offices in London, Manchester and Los Angeles and specialise in gaming related & influencer marketing.

This ExpertTrack is endorsed by The Wilderness Agency

Wilderness are one of Europe’s fastest-growing independent agencies. They have a growing team of close to 40 specialists across London and Amsterdam delivering work with a global reach.

This ExpertTrack is endorsed by The Office of Future Interactions

The Office of Future Interactions is an international design studio working with the world’s most ambitious organisations to define how people interact with and adapt to the world as it changes around them. They are based in London.

Learning on FutureLearn

Your learning, your rules

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  • Stay motivated by using the Progress page to keep track of your step completion and assessment scores

Join a global classroom

  • Experience the power of social learning, and get inspired by an international network of learners
  • Share ideas with your peers and course educators on every step of the course
  • Join the conversation by reading, @ing, liking, bookmarking, and replying to comments from others

Map your progress

  • As you work through the course, use notifications and the Progress page to guide your learning
  • Whenever you’re ready, mark each step as complete, you’re in control
  • Complete 90% of course steps and all of the assessments to earn your certificate

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FAQ

ExpertTracks are a series of online courses designed to help you master new skills in specialist areas. You pay a monthly subscription fee which includes access to all courses within the ExpertTrack, as well as assessments and the final digital certificate.

Each ExpertTrack comes with a 7-day free trial period. You may cancel your subscription at any time and your subscription will automatically cancel when you finish the courses and assessments in your chosen ExpertTrack.

Yes. All of our ExpertTracks come with a 7-day free trial. You may claim one free trial period per ExpertTrack.

You have seven days before you will be charged your first monthly subscription fee. When you join an ExpertTrack you automatically receive a 7-day free trial period. You can cancel at any time during the trial period and no payment will be taken from your account.

Please see our full refund policy here.

No, all of our ExpertTracks consist of fully online courses. This means you can take an ExpertTrack from anywhere in the world.

No. ExpertTracks are designed for you to master new skills in a specialist area. You will earn a digital certificate that proves your learning, but it does not carry accreditation.

If you’re looking for certified or accredited courses, many of our microcredentials offer university credit or professional certification.

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