Complete Digital Marketing Degree Subject Guide

Wondering where a digital marketing degree could take you? 

From crafting engaging social media campaigns to mastering data-driven marketing strategies, a digital marketing degree sets the stage for an exciting and rewarding career.  

In this guide, we’ll break down everything you need to know before embarking on a digital marketing degree, including how you’ll study, the skills you’ll gain, and what to expect in terms of job prospects and potential salaries.

So, if you’re asking yourself, “What can I do with a digital marketing degree?” — you’ve come to the right place.

Let’s get started!

What is digital marketing?

Digital marketing is all about reaching the right audience online through channels like websites, social media, search engines, and email. In a nutshell, it means strategically using technology and data to promote products, services, or brands—and ultimately, drive engagement.

Whether it’s creating viral social media content, optimising a website to rank at the top of search engine results, or crafting an ad that people can’t help but click, digital marketing is the first port of call for businesses looking to reach their target audience.

What is a digital marketing degree?

In short, a digital marketing degree teaches students how to create, execute, and measure effective marketing campaigns online.

You’ll learn the full spectrum of digital marketing tools and techniques, as well as how to combine creativity with data to produce impactful marketing campaigns that deliver great results. 

Types of degrees in digital marketing

When it comes to digital marketing degrees, there are several options available depending on your educational background and career goals:

Bachelor’s degree in digital marketing

An undergraduate degree will offer a broad overview of digital marketing. You’ll cover topics like social media management, SEO and data analytics. 

This degree is an excellent option for those starting their careers and offers a great foundation for various roles in the industry. More on this later.

Master’s degree in digital marketing

A master’s degree dives deeper into the topics covered in a bachelor’s degree and also covers more advanced topics like audience segmentation, consumer psychology, and user experience (UX).

Joint degrees

You can also choose a joint degree, where you can study digital marketing with a related subject. Examples include:

• Digital marketing and Data analytics
• Digital marketing and Business studies
• Digital marketing and Advertising

What does a digital marketing degree cover?

Now, let’s look at what you might study. A digital marketing degree covers a wide range of topics that prepare you for a fantastic career in marketing.

Here’s a taster:

Digital marketing strategy

Learn how to design a comprehensive digital marketing strategy that uses different digital channels for maximum impact.

SEO 

Learn how to optimise web pages to improve search engine rankings, increase visibility, and drive organic traffic.

Paid digital advertising (SEM)

Learn how to plan, execute, and optimise pay-per-click (PPC) campaigns on platforms like Google Ads and social media networks, driving valuable traffic to websites.

Content marketing

Learn to create engaging content that attracts and engages the right audience online. This could include videos, blogs, webinars, e-books, tutorials, and more.

Social media management

Learn how to grow and manage online communities across platforms like TikTok, Facebook, Instagram, and X, creating compelling social media campaigns and measuring their success.

Email marketing

Learn how to craft effective email campaigns, from writing attention-grabbing subject lines to automating email workflows.

Data analytics

Learn how to use tools like Google Analytics to improve marketing campaigns based on real-time customer data. 

Skills you’ll learn from a digital marketing degree

Throughout your digital marketing degree, you’ll develop a wide range of highly sought-after skills that are needed across most industries.

Here are some key skills you can expect to gain:

Analytical thinking

Learn to collect, interpret, and use data to make informed decisions. This equips you with problem-solving, research, and analytical skills.

Creativity

Discover how to create unique and attention-grabbing marketing campaigns. This includes skills in copywriting, video production, and visual storytelling.

Communication

Master the art of crafting clear and persuasive messages that inspire action, whether engaging your target audience or pitching on a project.

Project management

Gain experience in coordinating teams, project timelines, and managing budgets while executing campaigns. 

Technical skills

Get used to using essential tools like Google Analytics, Adobe Creative Suite, and various social media platforms. You’ll also gain a strong understanding of SEO and Pay-Per-Click (PPC) advertising.

What you need to get a digital marketing degree 

While the specific requirements for a digital marketing degree may differ from one university to another, there are some common elements you can count on:

Bachelor’s Degree: Must-have entry requirements

UCAS points

To study a digital marketing degree, you will usually need 112 UCAS points. However, you may still be considered if you have less and go through clearing or submit a strong, personalised application.

A-levels or equivalent

Most universities require at least two A-levels or equivalent qualifications, such as BTECs or T-Levels. 

GCSEs in English and Maths

Achieving a minimum grade C/4 in GCSE English and Maths is often a standard requirement. This let’s universities know that you have the skills necessary for a successful marketing career.

International qualifications

If you’re applying from outside the UK, you’ll need equivalent qualifications from your home country, alongside proof of English language proficiency through tests like IELTS or TOEFL.

Master’s Degree: Must-have entry requirements

To be eligible for a Master’s degree, you normally need a second-class honours degree. However, non-graduates with relevant professional qualifications or those with third-class honours degrees may sometimes be accepted if their application is strong.

Nice-to-haves

While the above qualifications are often essential, there are some additional skills and experiences that can help you stand out:

• Basic understanding of digital marketing concepts, which can be gained through reputable short courses on FutureLearn.
• Experience with social media platforms, even if it’s from personal accounts or ‘side hustles’.
• Strong communication skills that show you can express ideas clearly and persuasively.

How will you be assessed on digital marketing degrees?

How you’re assessed will change from course to course, but most digital marketing degrees will use:

• Project work: You will often be assessed through assignments such as essays, case studies, and project work. For example, you may be asked to design a digital marketing campaign or create a comprehensive social media strategy.

• Exams: Some courses include written exams to test your understanding of the theory you have been taught.

• Presentations: Presenting your work to tutors and peers is a common assessment method. This allows you to demonstrate your knowledge and communication skills in a professional setting.

How difficult is a digital marketing degree?

A digital marketing degree can be challenging, but with excellent teachers and a supportive learning environment, you’ll have everything you need to succeed. 

Fortunately, as digital marketing is such a hot topic, there is plenty of help, advice and guidance online—so, if you give it your all, you will be able to achieve a great result.

How long does it take to get a digital marketing degree? 

The length of a digital marketing degree will depend on the type of course you choose:

Bachelor’s degree

An undergraduate degree typically takes three to four years to complete when studying full-time. If you’re balancing your studies with other commitments, a part-time degree may take up to six years.

Master’s degree

For those pursuing a Master’s degree, studying full-time usually takes one year, while a part-time course takes two.

Studying online

For those looking for quicker qualification routes, online degrees offer flexibility, with some students completing a Bachelor’s degree in as little as two years depending on their pace. 

How much does a digital marketing degree cost?

The cost of a digital marketing degree depends on the University and whether you study on-campus or online.

University tuition fees for a digital marketing degree range from £9,000 to £11,000 per year for UK nationals. For international students, fees can cost between £14,000 and £20,000 per year.

Online degree costs

Studying for a digital marketing degree online often comes with a lower price tag, especially when you consider the savings from not needing to commute, relocate, or pay for accommodation.

The fee typically ranges from £6,000 to £15,000 in total for a full degree programme. However, online degrees are often structured in a more flexible way, allowing you to spread the costs over time.

Funding options

There are several ways to fund your degree, including:

• Student loans: UK students can apply for tuition fee loans and maintenance loans through the government’s Student Finance system, which is repaid after graduation once you earn above a certain salary.

• Scholarships and bursaries: Many universities offer scholarships and bursaries based on academic merit, financial need, or specific demographics.

• Employer sponsorship: Some companies may sponsor employees to study digital marketing, particularly if the degree will benefit their business.

How to get a degree in digital marketing

The process of applying for a digital marketing degree is relatively straightforward. Here’s a step-by-step guide:

Research courses

Start by exploring different universities and courses to find the one that aligns with your interests. For instance, some degrees may focus more on the creative aspects of marketing, while others delve deeper into analytics or business strategy.

Prepare your application

You’ll need to complete the UCAS form, which includes sections for your personal details, qualifications, and work experience. There are plenty of online resources available to help you through this process.

Wow them with a personal statement: 

Many universities require a personal statement to gauge your suitability for the course. 

Here are some tips to make your statement stand out:

• Highlight relevant experience: Discuss any work experience, volunteer work, or hobbies that have helped you develop your marketing skills.

• Show passion for digital marketing: Explain why you want to pursue this field. Include examples of how you’ve used the principles of digital marketing, such as creating social media content or writing blogs.

• Be specific: Mention the parts of the course that excite you the most and how you believe the degree will help you achieve your career goals.

Studying for a digital marketing degree online

If you’re looking for flexibility, affordability, and a great learning culture, an online digital marketing degree might be for you. These courses allow you to study at your own pace, fitting the course around work or your personal commitments. 

At FutureLearn, we offer various online learning options, including full degree programmes that set you up with the practical skills needed for a successful career in digital marketing. 

With access to top-tier teachers and reputable universities, our courses are not only more affordable but also designed to deliver high-quality learning outcomes from leading experts.

Why get a digital marketing degree

If you’re still wondering ‘is a digital marketing degree worth it?’, then let’s dive into some key benefits you’ll gain from your studies.

Job satisfaction

Digital marketing is one of the most rewarding and satisfying careers you can choose. Why? Because it combines creativity and analytical thinking to achieve real-world results. 

With technology and trends constantly evolving, you can forget about getting bored—there’s always something new to learn and explore.

Job security

The global digital marketing market was valued at over £360 billion in 2023 and is expected to exceed £1 trillion by 2032. 

What does this mean for you? Businesses of all sizes across every sector are relying more on digital marketing to stay competitive. As a result, demand for skilled digital marketers is huge, making it a future-proof career choice.

Varied career paths

So, what kind of roles can you pursue with a digital marketing degree? Here are just a few options:

• SEO Specialist: Optimising websites and pages to rank higher on search engines.

• Social Media Manager: Managing a brand’s presence and relationship with influencers on platforms like Instagram, TikTok, and LinkedIn.
  
• Content Marketing Manager: Developing and creating content that engages and converts audiences online.
  
• Digital Marketing Manager: Lead and optimise paid advertising campaigns across various platforms.
  
• Data Analyst: Interpreting data from marketing campaigns to inform strategy and improve results.
  
• Email Marketing Manager: Building and optimising email campaigns to drive engagement and sales

Great salary prospects

Let’s talk numbers. Here’s a breakdown of salary expectations at different stages of your career:

• Entry-level roles: For entry-level graduate positions such as Digital Marketing Assistant or Social Media Officer, salaries typically start between £22,000 and £28,000 per year.

• Mid-level roles: As you gain experience and specialise in areas like SEO, PPC, or email marketing, you can expect to earn between £35,000 and £50,000 per year.

• Senior roles: With five to ten years of experience, salaries can rise to over £70,000, especially in larger organisations or in specialised roles.

As your career progresses, working in digital marketing offers strong earning potential. Plus, as the industry continues to grow, salaries are likely to follow.

Final thoughts

A digital marketing degree opens the door to a rewarding career path in one of the world’s fastest-growing industries. 

Whether you’re drawn to creating viral social media campaigns or meticulously analysing data to hone your strategy, the skills you gain from a digital marketing degree will set you up for a long, happy, rewarding career.

So, why not take the first step toward a fulfilling career in digital marketing?