Inspiring Women: Planning, randomization design and data collection
How were the videos developed?The casting of the inspiring women featured in the videos was conducted by Trinity College’s partner institution, the Joint Clinical Research Centre (JCRC). The women were selected among HIV patients that attended their clinics. Filming took place in October 2014 by Irish director Tom Burke. The videos all followed the same structure:
- Background information
- Description of how the business was started
- Discussion of the challenges faced
- Targets for the future
- Final inspirational message.
How were the participants selected?A random sample of patients from clinics run by the JCRC were selected. What we mean by random sampling is that each individual is chosen entirely by chance and every individual has an equal chance of being included. Random sampling was performed in four steps.
- Four sub-regions were randomly selected (Central, Mid-Northern, Mid-Western, South-Western) out of the six Ugandan sub-regions
- Within each sub-region, 4 clinics, among those run by JCRC, were randomly selected
- Participants were randomly selected among the HIV female patients attending each clinic
- Clinics within each sub-region were randomly assigned to the control or the treatment group
How was the research carried out?At the start of the research (known as the baseline), the fieldwork team set appointments for a three-day visit in each clinic. Participants in the project were selected among the HIV female patients attending the clinic on the days of the fieldwork visit. The fieldwork team was introduced to the patients waiting for their medical appointments by the medical staff, while a description of the project was provided to potential participants.
- Once the participants agreed to take part in the research, enumerators in the clinic held face-to-face interviews with them.
- They collected information on demographics, health, agricultural production, business activities, savings and credit.
- The baseline took place between April and September 2014 and an average of 132 patients were recruited in each clinic.
- Appointments with the fieldwork team for the subsequent intervention/interview rounds were made to coincide with the participants’ routine medical appointments.
Participants in the control group were invited to attend the health clinics for their medical appointments and for the interviews, which took place at the same time as the treatment interventions. No videos were shown to this control group.
- The first intervention round took place between October and December 2014 and each clinic was visited for two days. Reminders were sent to participants in both control and treatment groups to attend their clinic for their routine medical appointments. The first video was screened in the treatment clinics to the treatment groups, followed by a short face-to-face interview. Women in the control group were also interviewed but were not shown a video.
- The second intervention round took place between January and March 2015, during which the second video was screened.
- The mid-line evaluation took place at the same time as the third intervention round, and a longer questionnaire was administered by the enumerators in both treatment and control groups.
- The fourth and last intervention round took place between July and August 2015, while the end-line evaluation was administered between September and December 2015.
What was the impact?
This is an example of how we can clearly identify the impact of a program using a randomized control trial.
Thinking about the Inspiring Women project:
- Can you think of other applications where role models could be effective in inspiring behavioural change?
Achieving Sustainable Development
Our purpose is to transform access to education.
We offer a diverse selection of courses from leading universities and cultural institutions from around the world. These are delivered one step at a time, and are accessible on mobile, tablet and desktop, so you can fit learning around your life.
We believe learning should be an enjoyable, social experience, so our courses offer the opportunity to discuss what you’re learning with others as you go, helping you make fresh discoveries and form new ideas.
You can unlock new opportunities with unlimited access to hundreds of online short courses for a year by subscribing to our Unlimited package. Build your knowledge with top universities and organisations.