Further Reading

People Are Confused About the Usefulness of Buying Fancy Things: Why luxury goods don’t impress, but repel.
https://www.theatlantic.com/family/archive/2018/09/buying-luxury-goods-value/571525/

Improving the Emotional Mix of Buying Luxury https://www.europeanbusinessreview.com/improving-the-emotional-mix-of-buying-luxury

What Is Luxury? Understanding the Changing Consumer Mindset Of Luxury Brands
https://etaileast.wbresearch.com/blog/understanding-the-changing-consumer-mindset-of-what-constitutes-luxury

The Future Of Luxury, Post-Coronavirus
https://www.forbes.com/sites/richardkestenbaum/2020/11/02/the-future-of-luxury-post-coronavirus/?sh=735ae0d333ef