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Contemporary African Luxury Assignment

What makes these brands so successful?
Model wearing dresses on the beach holding baskets.

In the previous 3 steps we shared exemplars of successful African luxury brands.

Now let’s think about the commonalities between them:

  • What do they all do that makes them so successful?
  • What about the differences?
  • Can you find another successful African luxury brand?
  • What similarities and differences do they have to the three we’ve looked at?

Write at least 5 sentences summarising your thoughts and submit them in the box below. You will then have the opportunity to peer review and receive some qualitative feedback based on the assignment guidelines.

Guideline 1 – How successfully have they described some common features of successful African luxury brands?
Guideline 2 – How successfully have they described some differences between the brands?
Guideline 3 – Have they given details of at least one other brand that they’ve researched and how it compares to the three we’ve looked at?

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Africa to the World: Analysing the Global Appeal for African Luxury Fashion

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