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Digital Doppelgängers

AI creates digital celebrities, transforming creativity while questioning authenticity and ownership. Watch Professor Hosung Jo explain more.

The boundary between human and virtual celebrities is fading. Let us explore how AI technologies, such as voice cloning, deepfakes, and digital influencers, are transforming modern entertainment and redefining creativity. In this chapter, we can learn how AI-generated idols and influencers reshape audience engagement while raising critical issues of ownership, consent, and authenticity. The video also examines the hidden human labor and legal challenges behind digital fame, encouraging students to reflect on the ethical balance between innovation and responsibility in the age of AI-driven celebrity culture.