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AI in Entertainment

Professor Hosung Jo presents this video on how AI transforms K-pop entertainment via personalized creation, emphasizing ethical balance.

The entertainment sector has transcended traditional limits, utilizing AI to facilitate co-creation and meet the global demand for immediate, personalized content. Key to this shift is K-pop, where major labels employ AI to develop virtual idols (MAVE, Rozy) and clone voices, while also automating film tasks like dubbing and restoration. Beyond production, AI enhances fandom engagement through personalized recommendations and interactive platforms (Weverse). This powerful synergy of technology and culture drives worldwide success, yet the industry faces the challenge of protecting artistic integrity against risks like deepfakes.

What you will learn in this video:

  • How AI is transforming content creation in K-pop and entertainment
  • AI’s impact on creating personalized and interactive fan experiences
  • Challenges in protecting artistic integrity from AI misuse
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AI and Tech in Korea: A Cultural and Technological Perspective

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FutureLearn - Learning For Life