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AI in Business & Economy

Professor Hosung Jo guides this video on how AI transforms business with personalization and efficiency, stressing ethical responsibility.

Artificial Intelligence is fundamentally reshaping commerce and culture, transitioning traditional markets into a hyper-personalized digital economy, strongly influenced by Korea’s fast internet and collective culture (leading to the global e-sports market). AI’s reach extends to optimizing supply chains and ad targeting, predicting financial risks, and curating individualized media experiences. Although this widespread implementation generates massive economic value and convenience, it introduces crucial liabilities like inequality, data intrusion, and the propagation of algorithmic bias. Successful commercial deployment necessitates strict adherence to transparency and responsible principles to safeguard societal fairness.

What you will learn in this video:

  • AI’s transformation of business models for personalization and efficiency
  • AI applications across commerce: from e-sports to supply chains and financial prediction
  • Determining ethical frameworks to manage risk (privacy, inequality)
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AI and Tech in Korea: A Cultural and Technological Perspective

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