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Introduction to Internet-mediated Research (IMR)

This page looks at approaches for gathering data online.
Several cartoon characters engage in online research
© University of Hull

In this activity, we consider the tools and technologies required to facilitate Internet-mediated Research or IMR for short. According to the British Psychological Society (2021) IMR covers:

a wide range of quantitative, qualitative and mixed methods approaches to research involving, or about human participants. It can be broadly defined as any research involving the remote acquisition of data from or about human participants using the Internet and its associated technologies.

As part of ‘being a digital researcher’ we wanted to consider how technology may replace, augment or enhance existing research approaches. Whether you are new to these approaches or are an experienced practitioner, we hope this activity will give you the opportunity to learn something new. We expect that the Covid-19 pandemic pushed you to utilise some of these approaches as an emergency pivot to online. In looking at them more fully here, we hope you can take a fresh approach.

Let us know what tools (if any) you’ve been using in the comments area:

© University of Hull
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Being a Digital Researcher: Digital Skills for Effective Research

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