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Crowdsourcing a sense of the city

Daniele Quercia explains what data from public transport smart cards and a game built on Google Maps can tell us about life in the city.

What can data from public transport smart cards and a game built on Google Maps tell us about life in the city?

Daniele Quercia shares results from his research, drawing on data from Oyster cards in London, and a game which lets Internet users around the world guess where photos from Google Maps are located, called UrbanOpticon.

Daniele Quercia is a social media researcher at Yahoo Labs in Barcelona. His work has been featured in La Repubblica, The Independent, New Scientist, Le Monde, and on the BBC.


You can watch the whole of Daniele’s presentation “Crowdsourcing for the good of London” on YouTube (21:08).

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Big Data: Measuring And Predicting Human Behaviour

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