Predicting human behaviour with big data

Making good decisions requires us not only to make our best possible guess about what is going on in the world right now, but also to make our best estimate of what we think might happen in the future.

As humans, we try to predict what other people are going to do all the time. We often do this by identifying repeating patterns in behaviour – for example, someone’s tendency to be late, or times at which traffic is particularly bad.

Watch this video to find out how large data sources can help us make better predictions of future behaviour, by allowing computers to spot patterns in large datasets that humans alone might not have identified.