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Introduction to Health Communications and Behavior Change

In this video, Humayra Binte Anwar introduces the basic concepts for designing health communications. (Step 4.5)

Humayra Binte Anwar, BDS, MPH, PhD James P. Grant School of Public Health, BRAC University, Bangladesh

Reflect on the description of vaccine hesitancy in Uttar Pradesh presented in this lecture. Apply the steps of Principle 1 by following the steps outlined on the “Root Cause Identification Tool” on slide 5 of the slide deck and at minute-marker 2:36 of the video to identify some root causes for vaccine hesitancy in Uttar Pradesh.

Post them in the discussion.

Then, proceed to the next activity to review the reading and learn about some strategies that have been applied to overcome vaccine hesitancy.

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Building Alliances in Global Health: From Global Institutions to Local Communities

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