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Principle 3

Watch as Humayra Binte Anwar explains the importance of constantly refining communication 
to maintain authenticity and creditability. (Step 4.10)

Humayra Binte Anwar, BDS, MPH, PhD James P. Grant School of Public Health, BRAC University, Bangladesh

In the lecture, you are invited to watch this video:

This is an additional video, hosted on YouTube.

As you watch the video, think about how the polio campaign in India applied Principle 3: Continuously refine communication 
to maintain authenticity and creditability 
for the target audience(s).

Did you find anything surprising or noteworthy about how they shifted their communications? How might this lesson assist you in designing communications for your own context?

Post your thoughts in the discussion.

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