Designing a Communications Campaign

Humayra Binte Anwar, BDS, MPH, PhD James P. Grant School of Public Health, BRAC University, Bangladesh

In the reading – Introduction and Chapter 3 of “Influencing Change: Documentation of CORE Group’s Engagement in India’s Polio Eradication”, there are a number of suggested tools to integrate as you design a communication campaign for your own context.

As you think about which tools might work in your context, review the chart “Characteristics of Effective Health Communications” on slide 6 of the slide deck and the list “Things to consider choosing the tools” from slide 8:

• Purpose
• Target audience
• Channels
• Whom to engage
• Cost

Choose one tool from the reading that you think would work in your context. Evaluate the tool for your context thinking through the list “things to consider choosing the tools”. Post this evaluation in the discussion.

Then, read other learners’ posts. Choose one and ask a question or comment about their tool.