Strategies to Improve Social Mobilization

Piyusha Majumdar, Ph.D, M.Sc Indian Institute of Health Management Research University, India

Here, we explore three categories of strategies utilized in the polio eradication effort to strengthen social mobilization – (1) engaging prominent and well-known persons, (2) challenging stereotypes and social hierarchies, and (3) creating or using symbols, rituals, and ceremonies

Which of these community engagement strategy types mentioned in the lecture might work in your context? Why?

Post your thoughts in the lecture.