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Introduction to Health Communications and Behavior Change 2

In this video, Svea Closser introduces strategies for addressing program challenges through communications. (Step 4.14)
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SVEA CLOSSER: As we’ve described, polio eradication has an extensive, complex, and very sophisticated communication program, largely driven by UNICEF at the international level, but also carried out by committed workers, in countries across the world. At the same time, the polio program has seen unprecedented challenges, in communication, and this module is going to get a little bit into some of those challenges, the reasons for them, and what might be done.
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SVEA CLOSSER: So in this session, we’re going to cover three themes. The first is the importance of context. That different situations, and different places require different strategies for communication. One communication strategy will not work across the whole globe.
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SVEA CLOSSER: Next, we’ll talk about vertical and integrated programs, and understanding vaccine refusals. These two issues may seem unrelated, but they’re actually, as we’ll show, very closely linked.
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SVEA CLOSSER: Finally, we’ll talk about reaching special populations, like marginalized populations, and how their experience with the health system may affect their willingness to accept polio vaccine.

Svea Closser, MPH, PhD Bloomberg School of Public Health, Johns Hopkins University, USA

Revisit the example of a health communication campaign you considered at the beginning of the week and posted in the discussion for Welcome to Health Communications and Behavior Change.

Can you now think of how this campaign might need to be adapted to meet the needs of specific populations?

Please take a moment to post your thoughts in the discussion.

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