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Cover letter visuals

In this article, we take a look at the power of visual cohesion between CVs and cover letters.
© Luleå University of Technology

Here is an example of a CV and a cover letter next to each other. Notice anything?

Image of a CV that is designed to reflect the person's brand with a plain text cover letter

They don’t match each other. The style of the documents is completely different.

While most people know that they should design their CVs to reflect their brand, they rarely do the same with their cover letter. If you put a little extra time into making your cover letter look similar in formatting to your CV, it will show that you have a consistent brand. This is a very effective way to make a good impression.

Image of a CV and cover letter with matching design

Words that come to mind are: consistent, reliable, pays attention to detail. This message comes across to the recruiter without you ever having to write those words.

In the following step, we will break down the cover letter and go through each part individually.

© Luleå University of Technology
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