Skip main navigation

What are “Amplified Individuals”?

Amplified individuals are empowered by digital technologies and the collective intelligence of their professional networks.
© University of Exeter
In an article for the Harvard Business Review titled “The New Kind of Worker Every Business Needs”, Marina Gorbis from the Institute for the Future begins by saying:
“We live in a world in which amplified individuals — people empowered by technologies and the collective intelligence of their social networks — can do things that previously only a large organization could. Indeed, they can do some things that no organization could do before. For better and worse, this is the world in which weekend software hackers can disrupt large software firms, and rapidly orchestrated social movements can bring down governments.”
She suggests that these amplified individuals add value by:
“bypassing established institutions and processes for building new things, and instead working to create what they find missing in the world by communicating the need to their social networks, mobilizing whatever resources they have at their disposal, and pursuing solutions collaboratively.”
To attract and retain this type of employee, and thereby increase the capacity for organisational innovation, she suggests that businesses need to:
Can you find and share any examples of businesses that do this well?
© University of Exeter
This article is from the free online

Building Your Career in Tomorrow’s Workplace

Created by
FutureLearn - Learning For Life

Our purpose is to transform access to education.

We offer a diverse selection of courses from leading universities and cultural institutions from around the world. These are delivered one step at a time, and are accessible on mobile, tablet and desktop, so you can fit learning around your life.

We believe learning should be an enjoyable, social experience, so our courses offer the opportunity to discuss what you’re learning with others as you go, helping you make fresh discoveries and form new ideas.
You can unlock new opportunities with unlimited access to hundreds of online short courses for a year by subscribing to our Unlimited package. Build your knowledge with top universities and organisations.

Learn more about how FutureLearn is transforming access to education