Identifying credible content

Communicators also need to stay up-to-date with news and current affairs to better understand what’s happening in the world around them.

Many of our target audiences are avid news consumers, so we should be across the type of content they are exposed to. The media can be a great source of inspiration, giving us insight into the latest trends, social issues and breaking news, but specific skills are required to recognise quality, newsworthy material. Hear what industry professionals say about the importance of recognising and providing credible content.