Genealogy of the concept of soft power
The soft power theory assumes that a country's artists, film-makers, language and values, can make it attractive and enhance its power.
The notion of soft power was introduced by Harvard Professor Joseph Nye. It assumes that a country’s artists, film-makers, language and values, can make it attractive and enhance its power.
This theory has spread around the world and was used by policymakers in China, Brazil and Turkey, to shape their international strategy. But this notion suffers some limitations.
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