Home
/ Business & Management / Data Analysis / Data Analytics for Managers / K-means clustering explained
K-means clustering explained
Watch Ethan Carragher explain how the k-means clustering algorithm can be used to successfully identify clusters in customer data.
After watching this video you should understand how the k-means clustering algorithm has been used to successfully identify clusters in customer data. Continue your learning to find out how more objective statistical methods can be used to optimise cluster assignments and hence optimise business strategies.
