Skip main navigation

Make Sense of Feedback

This article
Two people analysing feedback

Hi everyone and welcome to the final week. I hope that you have had a good time testing your prototypes (sketches) with some users and have collected some feedback which we are now going to make sense of. As mentioned last week, prototyping and user testing are iterative and we keep repeating this cycle until we converge to a useful solution.

Last week you created sketches of your top two ideas, and each idea has been user-tested. Now we need to look over the feedback and decide how we may respond to refine our solutions.

A simple template to use is to place our feedback into columns according to what people liked (gains) and what people didn’t like (pains). This helps us to identify what the most common positives or negatives are. Once we see the positives or negatives we can then decide how to respond. You can find a version of this template in the downloads below.

We can respond to the feedback in a few different ways. We can change our idea, respond to the negatives or we can change our idea making the positives even better. Another way to respond is to throw out the idea completely if it is not satisfying the original need.

Using the example of URQR you saw earlier, some feedback received revolved around the safety of information and extra features that could be added. So after analysing the feedback the team created online security measures. They looked at ways of etching the QR code into less obvious places on a headstone or urn. They accentuated the landing page by adding in the person’s favourite music. An interesting thought was to add the QR code to existing funeral programs as it could replace the program completely for the people that wanted the digital version instead.


You can find an example of the template in the files at the base of this page.

You should use this template add the feedback you received and determine the refinements that should be made if you were to make a second prototype.

Now if you had to only choose one of your ideas which would it be and why?

Make a decision and move on to the next step where we will wrap up by communicating our solution.

This article is from the free online

Design Thinking for Sustainable Development

Created by
FutureLearn - Learning For Life

Reach your personal and professional goals

Unlock access to hundreds of expert online courses and degrees from top universities and educators to gain accredited qualifications and professional CV-building certificates.

Join over 18 million learners to launch, switch or build upon your career, all at your own pace, across a wide range of topic areas.

Start Learning now