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Marketing strategy explained

Watch a video to learn about marketing strategy and find out how to make your marketing successful.

After watching this video you should be aware how recent definitions give us a better understanding of effective marketing in the 2020s than traditional definitions, with the shift in focus from the business to the audience.

This video also describes why the two halves of marketing are important. The WHY and WHAT underpin the strategy and the WHO, HOW and WHERE underpin the plan. Both are needed for your marketing to be successful.

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Developing Your Marketing Strategy

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FutureLearn - Learning For Life

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