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How do you set marketing goals?

David Rawlings explains how a marketing strategy with clear goals aligned to your business can help you focus your efforts and measure success.

This video explains how a marketing strategy with clear goals aligned to your business can help you focus your efforts and measure success. You should be able to follow the guidelines provided in the video to align your marketing goals with your business goals to ensure that your marketing is in step with what the business wants to achieve so that there is a return on the investment made.

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Developing Your Marketing Strategy

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FutureLearn - Learning For Life