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Why your business? What is your point of difference?

Watch this video to learn how articulate your point of difference in marketing and work towards developing your value proposition.

After watching this video you should be able to articulate your point of difference and work towards developing your value proposition. Your value proposition should focus on benefits to your prospective customers. It will be a critical component of your marketing strategy.

Share your thoughts

Either for the business you work in currently or for a well know business, reflect on its points of difference. How do these points of difference benefit the potential customers?
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Developing Your Marketing Strategy

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FutureLearn - Learning For Life

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