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Who are you? Positioning strategies in your marketplace.

David Rawlings explains different brand positioning strategies that you could use to differentiate yourself and create a unique market position.

In this video, you will learn about the importance of positioning in marketing and how it can help you create a distinct image and perception about your company, brand, and product in comparison to your competitors.

The video discusses different brand positioning strategies that you could use to differentiate yourself and create a unique market position. These strategies include USP or value proposition, price positioning, competitor-based positioning, niche celebrity or influencer positioning, and psychographic positioning.

The video also emphasises the significance of your brand’s position in the market, as it helps to create a unique brand image and value proposition that sets you apart from your competitors.

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Developing Your Marketing Strategy

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