Developing your voice and messaging

After watching this video you should recognise the importance of developing a value proposition for your business, product, or service. The value proposition should answer questions about the problem your product or service solves for customers, the specific benefits it provides, and what sets it apart from competitors. You will also learn about the difference between key messages and slogans, and how to develop effective key messages that reflect your value proposition and tease customers to start a conversation about your product or service.

This video includes examples of how to translate your value proposition into key messages that resonate with your target audience. it also explains how to get your key message across through your marketing strategy.