Skip main navigation
Home / Healthcare & Medicine / Cancer / Digital Health for Cancer Management: Smart Health Technologies in Complex Diseases / Look for the needs of multiple stakeholders

Look for the needs of multiple stakeholders

The needs for small and medium size enterprises to actually interact with multiple stakeholders in the healthcare sector
View transcript
7.6
Hello, my name is Majbritt Evald. I’m from University of South of Denmark. I’m a part of the CATCH program because I’m a main supervisor to one of the ESR students and one of the projects that these ESR students are going to look at is about commercializing the solutions that are being developed in CATCH.
31.5
So one of the problems that I would like to focus on here is actually the need for smaller and medium-sized enterprises to actually interact with multiple stakeholders in the healthcare center and the need for doing this is not just, you know, to understand the patient journey, the user situations that happens when you try to come up with cancer solutions but it’s really also about for the firm’s to become more assure of how to obtain commercial success and one of the really central elements in this is actually to find out what stakeholders you have to interact with to get the knowledge that is right for you to actually be able to implement and commercialize in the end.
85.2
So typically firms have a tendency to look at the direct public partner like doctors and nurses or other professionals in the healthcare center but it’s really also evident for firms to care about management for instance or care about IT supporters or other stakeholders at healthcare organization to in the end, come up with a solution that actually take care of the needs that all these multiple stakeholders have and to come up with commercial successful solutions in the end.
124.3
so I guess the key learning point here is really for small and medium-sized enterprises to fully understand the patient journey, not only to focus on the patient needs and their perspectives but also think about who in the surroundings will be the ones who should secure that patient journey will be a better experience so you know take a look at multiple stakeholders that the healthcare center actually have.

Prof. Evald is one of the main academic supervisor of CATCH programme. ​

She is doing research in the areas of intrapreneurship, innovation and entrepreneurship such as Public Private Innovation (PPI). She is Principal Investigator of several PPI research projects and Project Coordinator for a cross-department research network on Welfare Innovation at the Faculty of Business and Social Science at University of Southern Denmark (SDU).

In this video, she will talk about why it is important for small and medium size enterprises to actually interact with multiple stakeholders in the healthcare sector.

Guest Educator:

Want to keep
learning?

This content is taken from
Taipei Medical University online course,

Digital Health for Cancer Management: Smart Health Technologies in Complex Diseases

View Course

Prof. Majbritt Rostgaard Evald, Associate Professor in Entreprenuership and Reltionship Management, University of Southern Denmark

Want to keep learning?

This content is taken from Taipei Medical University online course
Digital Health for Cancer Management: Smart Health Technologies in Complex Diseases
View Course
See other articles from this course
This article is from the online course:

Digital Health for Cancer Management: Smart Health Technologies in Complex Diseases

Created by
Join Now
This article is from the free online

Digital Health for Cancer Management: Smart Health Technologies in Complex Diseases

Created by
Join Now
FutureLearn - Learning For Life

Reach your personal and professional goals

Unlock access to hundreds of expert online courses and degrees from top universities and educators to gain accredited qualifications and professional CV-building certificates.

Join over 18 million learners to launch, switch or build upon your career, all at your own pace, across a wide range of topic areas.

Start Learning now

Register to receive updates

  • Create an account to receive our newsletter, course recommendations and promotions.

    Register for free