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Watch Dr. Matei as he talks about how Wendy's paid attention to and skilfully took advantage of earned media.

We are glad you have joined us in this course. Welcome.

In the video above, we talk about how Wendy’s, an American fast food chain, has made the most of earned media.

Can you think of any other businesses or organisations that designed skilled social media approaches, taking advantage of earned media?

Share them with each other.

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Digital Media Analytics: Earned Media

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