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Introduction to Value Propositions
Watch Dominic McMahon provide an introduction to value proposition.
- A value proposition is a promise of value that can be delivered to a customer upon purchasing a product or signing up to use a service.
- Cenex has identified five key value propositions that could attract customers to V2G technology.
- Although these are identified as five distinct value propositions, in some cases more than one value proposition may appeal to a user.
This article is from the online course:
Vehicle-to-Grid Charging for Electric Cars
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