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Media Perception of Minority Groups

Muniba Saleem explains how media impacts intergroup relations, with an emphasis on majorities and racial and ethnic minorities.
<v ->I’m here to talk about,</v> how media influences, intergroup relations. Between racial, ethnic, and religious groups. And in my research, I’ve looked at this both from the perspective of White Americans, but also for the depicted groups, the racial ethnic minority groups. So first of all, for White Americans what we see is that, exposure to media depictions of racial ethnic minorities. Oftentimes increases negative attitudes towards the depicted groups, but also harmful behaviors including support for public policies that are targeting members of this group. And the reason is, because the content analysis show us that, the way in which racial ethnic minorities are represented in American media, they’re either underrepresented or they are negatively represented, in the context of stereotypes.
So this has been found across different genres. So television, newspapers, movies, even digital media, new media, video games. So what we see is that, because racial ethnic minorities are represented in these stereotypic ways. Exposure to these kinds of depictions, oftentimes increases negative, kinds of cognitions about these groups, negative emotion, and then subsequently behaviors.

How the media depicts minority groups

In this step, Muniba Saleem highlights the impact of media on intergroup relations. In her roles as Associate Professor, Department of Communication, University of California Santa Barbara & Faculty Associate, Research Center for Group Dynamics, Institute for Social Research, Dr. Saleem uses content analysis to analyze how media depictions of racial, ethnic, and religious minorities affect both the perspectives of majorities and said minorities.

Discussion: How does the media affect your perception of people belonging to different racial or cultural groups? How does the media change your perception of yourself?

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