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Conclusion

Major fashion and gaming leaders are set to continue and invest in this new alliance as revenue streams and marketing possibilities grow.
You boy wearing a denim shirt and w pair of virtual reality headset

Esports and competitive gaming phenomenon is continuing to rage on in 2021 and has emerged as one of the fastest-growing industries globally. Major brands have taken notice, so the marketing agencies have had to follow them.

We are also witnessing a fundamental shift. This week we have looked at the global games industry market, introduced and defined non-fungible tokens and the fast growing interest and competition in this new emerging alliance and how it is transforming the luxury fashion industry, changing the long established traditional runways of New York and Paris to social media and the rise of digital garments.

Gamers have stepped up their game, incorporating luxury, streetwear, and even cosplay into their looks. Today, Generation Z and their favorite influencers are scrutinized and listened to and become more than just trendsetters. Relying on their style and language, we witness the end of the single muse that once inspired fashion collections. The trendsetting Off-White and Louis Vuitton designer said recently that video games would be increasingly central to an industry not typically associated with gaming.

Next week we will be delving into the HOW and WHY fashion met gaming.

Please engage with your peers in the comments below and reflect on how the first week has been for you.

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Fashion and Gaming: How Luxury Fashion Brands Use Gamification

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